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Marketing Consultant - Troy, United States - Goldfish Swim School Franchising
Description
Job Description
Job DescriptionThe Marketing Consultant will be responsible for supporting new and existing schools in a given territory; sharingbrand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing plans.
The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS locations and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.
About Goldfish Swim School
Goldfish Franchising is one of the leading learn-to-swim franchise organizations with swim school facilities for kids ages 4 months to 12 years.
Our proven confidence-building curriculum promotes a love of swimming and teaches children to be safer in and around the water.
We dont just have a mission.We live and work by our competencies, core values, and the desire to maintain a get it mentality, a want it attitude, and the capacity to learn and grow professionally and personally.
Goldfish Core Values:
Core values are the guiding principles that define our culture and make us unique.
We go above and beyond with every detail to create a GOLDEN EXPERIENCE
We believe in nurturing a culture that provides WOW CUSTOMER SERVICE.
We do the right things, make the right decisions and treat people with INTEGRITY, COMPASSION, and TRUST.
We meet and exceed expectations so you see EXTRAORDINARY RESULTS.
We make a big deal about lifes accomplishments by remembering to CELEBRATE
Duties and Responsibilities:
Onboard new locations in assigned territory; following tiered support protocols for checklists, calls and site visits.
Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions,
offers, partnerships) necessary to capitalize on local marketing opportunities.
Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
Collaborate with internal departments to resolve questions, mediate concerns, and support the schools overall success.
Onboard, train, and monitor all franchisee social media channels in the designated territory; auditing post frequency and
ensuring brand standards while helping to drive engagement.
Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure their
understanding of processes and programs and use of brand-approved materials.
Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.
Assist with team projects as needed.
Requirements:
BA in Marketing, Public Relations, Communications, or a related field
Minimum 2+ years of marketing experience; franchise and/or field marketing experience is highly preferred
Willing to travel up to 25% of the time
Embrace and be guided by the Core Values of the company
Desired Skills and Abilities:
Proven track record in local marketing strategy and execution
Independent thinker with a teamwork mentality and impeccable follow-through
Strong time management and multi-tasking skills with the ability to self-motivate in a fast-paced environment
Excellent written and verbal communication skills
Strong project management, problem-solving & organizational skills
Experience with Mac-based environment and G-suite preferred
