Marketing Consultant - Troy, United States - Goldfish Swim School

Description

The Marketing Consultant will be responsible for supporting new and existing schools in a given territory; sharingbrand marketing strategy, programs, materials, and partnerships to assist the schools in creating and executing local marketing plans.

The Marketing Consultant will be the primary day-to-day contact between the Franchise Marketing Team and the GSS locations and will be responsible for communicating all Franchise-led initiatives and updates for the assigned territory.

About Goldfish Swim SchoolGoldfish Franchising is one of the leading learn-to-swim franchise organizations with swim school facilities for kids ages 4 months to 12 years.

Our proven confidence-building curriculum promotes a love of swimming and teaches children to be safer in and around the water.

We don't just have a mission.

We live and work by our competencies, core values, and the desire to maintain a "get it" mentality, a "want it" attitude, and the "capacity" to learn and grow professionally and personally.

Goldfish Core Values:
Core values are the guiding principles that define our culture and make us unique.

We go above and beyond with every detail to create a GOLDEN EXPERIENCEWe believe in nurturing a culture that provides WOW CUSTOMER SERVICE.We do the right things, make the right decisions and treat people with INTEGRITY, COMPASSION, and TRUST.We meet and exceed expectations so you see EXTRAORDINARY RESULTS.

We make a big deal about life's accomplishments by remembering to CELEBRATEDuties and Responsibilities:

• Onboard new locations in assigned territory; following tiered support protocols for checklists, calls and site visits.
• Oversee ongoing training, brand standards compliance, and effective use of marketing tools (programs, promotions,offers, partnerships) necessary to capitalize on local marketing opportunities.
• Monitor and analyze KPIs/benchmark data for opportunities for business improvement through marketing.
• Collaborate with internal departments to resolve questions, mediate concerns, and support the school's overall success.
• Onboard, train, and monitor all franchisee social media channels in the designated territory; auditing post frequency andensuring brand standards while helping to drive engagement.
• Oversee and assist with partnerships, including third-party local marketing/PR companies, to ensure theirunderstanding of processes and programs and use of brand-approved materials.
• Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.
• Assist with team projects as needed

Requirements:

• BA in Marketing, Public Relations, Communications, or a related field
• Minimum 2+ years of marketing experience; franchise and/or field marketing experience is highly preferred
• Willing to travel up to 25% of the time

Embrace and be guided by the Core Values of the companyDesired Skills and Abilities:

• Proven track record in local marketing strategy and execution
• Independent thinker with a teamwork mentality and impeccable follow-through
• Strong time management and multi-tasking skills with the ability to self-motivate in a fast-paced environment
• Excellent written and verbal communication skills
• Strong project management, problem-solving & organizational skills
• Experience with Mac-based environment and G-suite preferredTropical Vibes & Impacting LivesYou feel it the moment you walk in. There's more than vibrant colors, a tropical theme and happy children. There's something different, something extraordinary. Something truly GOLDEN. It's passionNot just a passion for kids or a passion for 's a special passion for changing - even saving - lives, by being a part of kids learning to swim.

When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission.

You're also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion.

At Goldfish, it's more than a job - it's an endless pool of possibilities, opportunities and life-changing momentsMaking Waves with Passion, Purpose & Core ValuesAt Goldfish, our core values are at the heart of everything we do, and behind every decision that we make.

To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our teamWe go above and beyond with every detail to create a GOLDEN ExperienceWe believe in nurturing a culture that provides WOW Customer ServiceWe do the right things, make the right decisions and treat people with Integrity

• Compassion
• TrustWe meet and exceed expectations so you see Extraordinary ResultsWe make a big deal about life's accomplishments by remembering to CelebrateEach Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.