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    Campaign Success Manager - Chicago, United States - PAG Consulting

    PAG Consulting
    PAG Consulting Chicago, United States

    3 weeks ago

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    Description

    Description:

    Campaign Success Manager

    About the Role:

    The ideal candidate has strong ad operations experience, including campaign activation,

    performance, strategy, and planning. In this role, you will work closely with the Partner Manager

    team to ensure campaigns are executed flawlessly and delivered successfully, exceeding goals and KPIs. To achieve that, you may be required to have a hands-on approach to setting up campaigns autonomously in our Ad Server or coordinating with our ad operations specialists

    team offshore. In addition, you will also serve as the liaison between the Audience Strategy and

    Creative teams as well as Engineering and Tech Operations.

    Part of this role requires the candidate to have a consultative approach to supporting our

    Partner Manager team, by removing operational blockers, escalating technical issues and

    improving campaign performance. You will also participate at product testings and launches,

    development of SOP, and training material for both ad operations and the Partner Manager

    team.

    What the Candidate Will Need / Bonus Points

    ---- What the Candidate Will Do ----

    ? Deliver flawless ad execution for our Rider and Eats apps advertising products

    ? Own holistic campaign setup, ad trafficking, QA and troubleshooting

    ? Coordination of ad operations specialists to guarantee campaign success

    ? Function as ad operations consultant for Partner Managers

    ? Monitor patterns and collect feedback to proactively surface proposals to improve

    quality, productivity and efficiency

    ? Participate in cross-functional team decisions including new product launches

    and testings

    ? Work with Product and Engineering to identify changes to internal Ad

    systems/tools that reduce the occurrence and impact of bottlenecks

    ? Devise strategies to improve ways of working with partner teams, increasing

    efficiency and quality of ad campaigns.

    Programmatic Candidates ( additional R&Rs)

    ? Strong understanding of programmatic ecosystems and deal types. ( PG, PMP,

    Open Auction etc)

    ? Hands-on experience working with major DSPs ( TTD, AdX, Yahoo)

    ? Experience taking initiatives from 0 to 1 while working on projects with high

    degrees of ambiguity

    ? Experience working with many cross-functional partners to launch new strategies

    and associated partnerships

    ---- Basic Qualifications ----

    ? Business administration or marketing degree or equivalent with hands-on

    experience working in digital advertising

    ? Minimum of 4 years in an Ad Operations role at a data-driven, tech-savvy

    company

    ? Mandatory experience working with Google Ads Manager (GAM) and video ad

    products

    ? Experience with tag management and third-party trackers

    ? Must have MS Excel and Salesforce proficiency

    ? Strong project management capabilities

    ? Ability to work cross-functionally with many teams

    ---- What the Candidate Will Do ----

    ? Data-driven thinking and excellent quantitative skills

    ? Have a core operational understanding of critical campaign components such as

    brand safety guidelines, ad viewability, and filtering for suspicious and/or

    fraudulent media activity

    ? Be customer-obsessed (users and merchants) and be passionate about building

    great experiences for Uber users

    ? Nimble and fast - able to balance priorities and move quickly in a rapidly

    changing environment with tight deadlines.

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