Director of Business Development and Marketing - Washington DC, United States - Hogan Lovells

Description

Director of Marketing & Business Development page is loaded Director of Marketing & Business Development

Apply locations Washington DC time type Full time posted on Posted 13 Days Ago job requisition id R245874 Keen to become part of a truly global, collaborative team of professionals? Hogan Lovells is a leading global law firm, providing business-oriented legal advice and high-quality service across a wide portfolio of practices to clients around the world.

Hogan Lovells has over 40 offices in the Americas, Asia-Pacific, Europe, the Middle East and Africa.

With a presence in the world's major financial and commercial markets, we are well placed to provide excellent business-oriented advice to our clients locally and internationally.

Our growing and dynamic M&BD team is looking for the right candidate to serve as the M&BD Director for the Americas Litigation, Arbitration and Employment (LAE) practice, based in the firm's Washington, D.C.

office.

This position leads a marketing and business development team of ten in supporting the LAE practice in the Americas and reports to the Global Head of Business Development and Strategy for LAE.

This role will create and drive the marketing and business development strategy in the Americas through internal and external profile raising, relationship nurturing programs and client development initiatives, as well as helping to define and execute on the global LAE business plan.

We have a well-established global M&BD team, which supports the firm on a wide range of business development, marketing and client relationship management activities.

The team is divided into a number of key areas, including:

practice M&BD, clients and industries, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital; and marketing systems.

There are also regional M&BD teams in the Americas, Continental Europe, and Asia with whom this role will interact.

The director will work closely with the Americas practice area lead partner for Commercial Litigation, and oversee the support of Americas practice area leads for Investigations, Employment, and International Arbitration through the work of direct reports aligned to those areas.

The director will work with these leaders and team members to develop and implement the practice's M&BD plan in line with its business strategy and objectives.

Collaboration is a priority for the LAE practice and, as such, the ability to team well with staff and lawyers, communicate in a manner that builds trust and confidence and work with myriad direct and indirect team members to achieve the group's strategic priorities is paramount.

The director will also sit on the Americas M&BD Leadership team.
The role is integral in helping to drive forward our global LAE practice strategy to ensure we:

This position, reporting to the Global Head of BD and Strategy for the LAE practice group and working closely with the LAE M&BD team in the Americas and globally, will ensure a structured approach to targeting and client development, pitching, profile raising, and marketing campaigns including deployment of global initiatives across the Americas region.

In addition, the role acts as "account manager," coordinating activities with the central marketing communications functions to ensure prompt, seamless service delivery in areas such as analysis, press and publications and event organization.

Working with the Americas LAE practice area leaders to develop the Americas business plan and drive its implementation through the practice.

Serving as the regional Americas M&BD lead for the practice and sitting on the M&BD Americas Leadership Team.
Serving as the M&BD subject matter expert for the LAE practice group.

Leading the Americas LAE M&BD team, including managing ten direct reports and other M&BD team members in regional offices.

Serving as a role model of firm values and marketing and business development best practice while providing direction, training, coaching, and professional development opportunities to direct reports.

BUSINESS AND CLIENT DEVELOPMENT
Designing business development strategy that taps into current market trends or incidents

Identifying cross-selling opportunities across practice areas and industry sectors, working with practice leaders, client relationship partners, and the wider M&BD team to expand client relationships.

Working with partners to develop client targeting plans and ensure the diligent pursuit of new work.
Thinking broadly and inclusively to leverage relevant content and events for client relationship nurturing.
PITCHING, TARGETING & NEW BUSINESS GENERATION

Scanning the horizon or conducting pointed research to identify pitch opportunities to bring to partners proactively, ensuring appropriate support on effective pitch development.

Leading the LAE Americas pitch strategy from the M&BD team, including delivering on the sales transformation plan and global pitch coordination.

Crafting compelling responses to RFPs, customized pitches, and business development presentations.

PROFILE RAISING AND MARKETING CAMPAIGNS

Creating and implementing integrated, content-driven campaigns to help raise the practice's profile in the Americas – both across the firm and among our key target audiences.

Planning and managing the implementation of marketing and communications programs in support of the wider M&BD plan through a disputes lens, including client events, targeted seminar programs, client-facing material production, website development, digital and social media, etc.

Overseeing the creation of digital and print marketing collateral and social media campaigns.
PLANNING & BUDGETING

Consulting with the practice leaders, partners, and core team members to develop and implement strategic M&BD plans and budgets, setting long and short-term goals, proactively reporting on progress.

Delivering meaningful market, client, and competitive intelligence, research, and analysis to support the planning process and other M&BD initiatives.

Driving use of best practices, business cases, and KPIs to justify marketing investment in alignment with practice and firm strategic and achieve greater cost efficiency.

Working with the leads of the LAE Americas practice to ensure that there is an efficient framework for internal reporting and communication of M&BD activities and successes, including the provision of information for wider management reporting;

Ensuring there is a structured approach in place for maintaining up-to-date M&BD information and knowledge, such as credentials and pitches.

This includes gathering and maintaining information on practice experience for inclusion in marketing collateral across practices and sectors.

Liaising with other M&BD managers and colleagues across the M&BD team to ensure communication of best practice in areas such as new business pitches, business generation, thought leadership, and client care.

WIDER MARKETING & BUSINESS DEVELOPMENT PROJECTS
Managing and contributing to wider M&BD projects, including Global LAE practice group projects, as required.

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location, and services.

All members of the firm are encouraged to participate in our Responsible Business program and support the firm's diversity, equity, and inclusion programs.

Ten (10)+ years of relevant experience in the legal or other professional services industry. Familiarity with litigation strongly preferred.

Bachelor's degree required; High level of emotional intelligence with an ability to adapt quickly, diplomatically and resiliently to different situations and personalities.

Strong organizational and program management skills with impeccable judgment to ensure quality and on-time delivery of programs while reconciling competing priorities.

Ability to inspire and guide a high level of performance and engagement among direct reports, lawyers, and business team colleagues.

Strong people development and management skills with a history of cultivating high performing teams of at least 4 FTE in a geographically dispersed setting.

Commitment to continuous improvement and ability to receive, apply, and impart constructive feedback.
Excellent writing, speaking, and presentation skills and an exacting attention to detail in all work product.
Proficiency in Microsoft Office (Word, Excel, PowerPoint); knowledge of CRM systems.
Core hours are Monday through Friday, 9:00 a.m. Must be flexible to work additional days/hours.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, age, national origin, disability, sexual orientation, gender identity or expression, marital status, genetic information or protected Veteran status.

Colleagues building new levels of confidence. Hogan Lovells is an International Law firm with offices in several countries.

Therefore, while applying or looking for a job, you may see terms, labels or even screens which are not fully applicable to your individual situation or the local legal framework.

The system uses standard terminology that applies irrespective of whether you are/will be an employee, partner or self-employed.
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