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    Integrated Marketing Manager - Denton, United States - Intelliswift Software Inc

    Intelliswift Software Inc
    Intelliswift Software Inc Denton, United States

    1 week ago

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    Description
    Integrated Marketing Manager

    Job ID:

    Job Title:
    Temp. Sr.

    Category Marketing Manager Reports to (Title):
    Sr.

    Director Category Marketing Essential Function This position supports the Integrated Category Marketing function to ensure the strategic development and effective integration of marketing plans to support the BSG business.

    % of Primary Duties 40% Strategy Development:

    Partner and collaborate with key stakeholders (data analytics, insights, merchandising) relevant business partners to gather the appropriate insights to develop evidence-based strategies to grow and sustain the business.

    Attend key meetings calls to stay informed and up-to-date on business, category and merchandising goals and priorities. Gain buy-in and approval from Directors and leadership and socialize strategies across teams and channels.


    30% Integration:
    Develop project briefs, lead channel briefings and oversee the implementation of channel activation plans to support the overall business and brand strategy, key strategic initiatives and monthly promotional activity


    15% Day-to-Day Project Management:
    Drive projects, programs and vendor brand relationships. Execute projects against timelines, ensure projects, briefs and activations are submitted in cadence with the production timeline. Support change forms (Sally and or BSG). Support key team members.


    10% Research Consumer Insights:
    Responsible for ongoing development of internal insights repository. Be an expert on the consumer (both from secondary insights and internal primary insights) and translate into actionable recommendations. Knowledge, Skills & Abilities Bachelor s degree, preferably in marketing or advertising 4+ years of experience in an agency environment or corporate brand marketing strategy Experience leveraging primary research, data and consumer insights into actionable business initiatives Experience working in a fast-paced retail environment Knowledge of the marketing laws of growth and marketing effectiveness tenets and principles Organized and detail oriented with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines Competencies Attributes Strategic thinking and leadership skills Enjoys working in a fast-paced environment Attention to detail and strong project management skills Working knowledge of developing and executing marketing plans across multiple channels Ability to understand and evaluate meaningful marketing metrics, marketing effectiveness and competitive trends Self-starter

    Job Title:
    Temp. Sr.

    Category Marketing Manager Reports to (Title):
    Sr.

    Director Category Marketing Essential Function This position supports the Integrated Category Marketing function to ensure the strategic development and effective integration of marketing plans to support the BSG business.

    % of Primary Duties 40% Strategy Development:

    Partner and collaborate with key stakeholders (data analytics, insights, merchandising) relevant business partners to gather the appropriate insights to develop evidence-based strategies to grow and sustain the business.

    Attend key meetings calls to stay informed and up-to-date on business, category and merchandising goals and priorities. Gain buy-in and approval from Directors and leadership and socialize strategies across teams and channels.


    30% Integration:
    Develop project briefs, lead channel briefings and oversee the implementation of channel activation plans to support the overall business and brand strategy, key strategic initiatives and monthly promotional activity


    15% Day-to-Day Project Management:
    Drive projects, programs and vendor brand relationships. Execute projects against timelines, ensure projects, briefs and activations are submitted in cadence with the production timeline. Support change forms (Sally and or BSG). Support key team members.


    10% Research Consumer Insights:
    Responsible for ongoing development of internal insights repository. Be an expert on the consumer (both from secondary insights and internal primary insights) and translate into actionable recommendations. Knowledge, Skills & Abilities Bachelor s degree, preferably in marketing or advertising 4+ years of experience in an agency environment or corporate brand marketing strategy Experience leveraging primary research, data and consumer insights into actionable business initiatives Experience working in a fast-paced retail environment Knowledge of the marketing laws of growth and marketing effectiveness tenets and principles Organized and detail oriented with the ability to manage multiple projects and quickly react to changing business needs while meeting firm deadlines Competencies Attributes Strategic thinking and leadership skills Enjoys working in a fast-paced environment Attention to detail and strong project management skills Working knowledge of developing and executing marketing plans across multiple channels Ability to understand and evaluate meaningful marketing metrics, marketing effectiveness and competitive trends Self-starter

    #J-18808-Ljbffr
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