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Argyle

    Marketing and Communications Manager - Argyle, United States - Town of Argyle

    Town of Argyle
    Town of Argyle Argyle, United States

    2 weeks ago

    Default job background
    Description
    **Must apply through Town's website at


    POSITION SUMMARY:

    Under the general direction of the Town Administrator, the Marketing and Communications Manager is responsible for directing internal and external communications and marketing initiatives for the Town which includes: planning and administering media relations; serving as the Town's Public Information Officer and chief editor; providing public relations counsel to management and the Town Council; managing public education, community outreach, and branding; and providing marketing support to internal departments.

    The position is highly visible involving regular contact with the general public. Contact may deal with sensitive and confidential issues and requires initiative, considerable judgment, and tact.

    ESSENTIAL DUTIES & RESPONSIBILITIES:


    Develops and implements the Town's marketing plan, which may include social media, website management, public relations, and media relations; promotes the Town's brand; oversees use of Town logo to ensure consistency and brand messaging.

    Develops projects and activities to promote good public relations and improve the image of the Town.
    Develops and produces content for a wide variety of printed and digial communications.

    Plans, facilitates, and reviews advertising and public education campaigns for Town departments and Council initiatives; develops creative ideas and proposals for presentation to applicable departments.

    Consults with Town staff to create, update, revise, and manage web content; performs regular reviews of website pages to ensure accuracy, timeliness, and relevance.

    Participates in the planning, coordination, execution, and evaluation of the success of Town events and functions. Assists on event committees and provides direction to contract employees engaged in providing support at events.
    Participates in face-to-face communications with community stakeholders and makes presentations to groups of all sizes.
    Engages with the community and represents the Town at local functions and events.
    Prepares the department's annual budget; monitors revenues and expenditures.

    MINIMUM QUALIFICATIONS:
    Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or related field.
    Five (5) years of progressively responsible directly related to marketing, communications, advertising, or related field.
    Any equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.

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