- Leads Current Situational Analysis development and communication plan for assigned category monthly promotional plans, regional initiatives and product launches.
- Work very closely with Merchandising team cross category for coop and nation brand partnerships.
- Delivers insights, communication and marketing plans drive trial and repeat purchase.
- Drive category sales through loyalty program
- Develops go-to-market plans for monthly promotional plans, product launches and vendor programs.
- Builds project plan to deliver and verify impact of marketing elements and works to continuously improve impact.
- Research & analyze in partnership with the Marketing Analyst current and past promotional initiative results to capture best practices and foster continuous improvement
- Continuously updates trends and makes recommendations to drive incremental impact.
- Ensures projects are completed on time and within budget.
- Direct liaison with merchandising team
- Build relationships with merchandising teams through direct interaction and regular communication cadence to actively identify and solve for obstacles that might impact efficiency, category business plans, and the customer experience.
- Develop a deep understanding of the brand and its challenges & opportunities.
- Promote and protect brand voice, target audience, brand positioning and visuals. Partner with Creative Services to ensure utilization and compliance in all printed & digital content.
- Write tactical briefs for initiatives - from agency to creative design
- Serve as a project manager for assigned programs by the VP or Director of Marketing
- Bachelor's degree in marketing or a related field, MBA preferred.
- 5-10 years relevant experience in marketing required
- Digital marketing and direct marketing experience a plus
- Experience with Workfront/ other Project Mgmt tools
- Must have Go to Market experience
- Experience with working with 3rd party vendors
- Experience in a multi-unit retail or restaurant environment strongly preferred.
- Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast paced environment
- Strong analytical skills and business acumen
- Resourcefulness in solving problems
- Enjoys working in a fast paced environment
- Ability to build productive cross-functional relationships to support the strategic goals of the organization
- Strong written and verbal communication skills; must be able to lead and influence others. Strong public speaking skills
- Proficient in Microsoft Word, Excel, PowerPoint
- Self-starter, assertive, go-getter with high energy and desire to drive the busines
- Strong sense of ownership and accountability
- Excellent people skills and an upbeat, enthusiastic attitude
- Strong organizational skills, keen attention to detail and follow through
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Marketing Manager-Integrated Marketing - Denton, United States - Sally Beauty
Description
Job DescriptionIntegrated Marketing Manager
Essential Function: Drive sales and profitability by identifying, developing, and implementing category and vendor marketing programs and other marketing initiatives for brand. This is a hybrid role reporting to the office in Denton TX on Tuesdays and Weds of each week, working remotely the rest of the work week.
Primary Duties
40% Category Marketing
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
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