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    Paid Search/ Google Marketing Specialist - Doral, United States - mc

    mc
    mc Doral, United States

    2 weeks ago

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    Description

    Paid Search/ Google Marketing Specialist (SEM/PPC)

    What youll do:

    • Create campaign plans, including budget, targeting, and recommendations on Google Ads, Facebook Ads (Meta), Microsoft Ads, LinkedIn Ads and more.
    • Conduct competitive research and develop keyword lists and audience sets for paid digital campaigns
    • Setup of accounts, tracking and campaigns with best practice guidelines
    • Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals
    • Create reports relaying complex data sets and effectively communicate performance to clients
    • Pace and optimize campaign spend against daily/monthly budgets
    • Assess landing pages used in search engine marketing campaigns
    • Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives

    What you need:

    • Must have obtained, at a minimum, a Bachelors degree in marketing, advertising, communications or relevant field.
    • Strong understanding of digital marketing fundamentals and methodologies
    • 2+ years of experience managing paid search campaigns (Adwords, Bing)
    • A foundation of Conversion Rate Optimization (CRO) best practices
    • Excellent spreadsheet skills, Excel or preferably with Google Sheets
    • Google Adwords and/or Analytics Certified
    • Experience working and communicating directly with clients
    • Impeccable attention to detail

    Bonus points

    • Experience in the healthcare / medical vertical
    • Experience with Supermetrics and other marketing automation tools
    • SEO experience
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