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Channel Marketing Specialist - Doral, United States - PairSoft
Description
Job Title: Channel Marketing Specialist
Job Summary:
The Channel Marketing Specialist plays a vital role in supporting PairSoft's marketing efforts by collaborating with channel partners. This position involves assisting in marketing campaign creation, ensuring communication between internal teams and partners, and executing strategies to enhance brand visibility and lead generation. The ideal candidate holds a bachelor's degree in marketing or a related field and possesses 1-3 years of experience in marketing or partner support roles. Strong organizational skills, attention to detail, and a collaborative mindset are essential for success in this role.
Job Title: Channel Marketing Specialist
Job Summary:
The Channel Marketing Specialist plays a vital role in supporting PairSoft's marketing efforts by collaborating with channel partners. This position involves assisting in marketing campaign creation, ensuring communication between internal teams and partners, and executing strategies to enhance brand visibility and lead generation. The ideal candidate holds a bachelor's degree in marketing or a related field and possesses 1-3 years of experience in marketing or partner support roles. Strong organizational skills, attention to detail, and a collaborative mindset are essential for success in this role.
Location
Remote/Work from Home from the following US States:
CA, CO, FL, IL, IN, KS, KY, MI, MO, NC, NE, NH, NV, OH, PA, TN, TX, UT,
(Preferably Eastern or Central time zones, but not mandatory)
Expected Base Salary Range
Depending on location and experience of candidate: $75-85,000/year
Responsibilities:
Assist in managing leads stuck in the New/Working stage for Channel Strategic Alliances, scheduling discovery dates, and facilitating their progression through the sales pipeline in a timely manner.
Act as a liaison between sales and marketing teams, facilitating seamless communication and assisting with the marketing and sales cycles.
Support the development of enablement materials and session content for channel partners, ensuring they have the necessary knowledge and resources for successful sales and marketing engagements.
Establish and monitor workflows within Salesforce (SFDC) and HubSpot to optimize lead management and ensure accurate tracking of marketing initiatives.
Assist in implementing Sales Performance Incentive Funds (SPIF) programs, managing setup tasks, and ensuring timely payouts to motivate channel partners and encourage desired behaviors.
Contribute to communication strategies aimed at strengthening relationships with channel partners, ensuring consistent messaging and timely information sharing.
Collaborate with internal teams to develop targeted marketing campaigns with clearly defined success metrics, aligning strategies with channel objectives and market trends.
Assist in the planning, coordination, and execution of events such as trade shows and promotional gatherings to increase brand exposure and generate leads.
Requirements:
Bachelors degree in marketing, communications, business administration, or a related field.
1-3 years of experience in channel marketing, partner enablement, or a related field, preferably within the technology or software industry.
Familiarity with marketing automation platforms and tools for email marketing, lead nurturing, and analytics.
Strong written and verbal communication skills for effectively conveying ideas and building relationships with internal teams and channel partners.
Proficient in project management tools and methodologies to plan, execute, and track marketing initiatives effectively.
What We Offer
About the Company
PairSofts union brings together three industry leaders, PaperSave, Paramount WorkPlace, and Webiplex DocuPeak, to form the strongest procure-to-pay platform for the mid-market and enterprise, with close integration to Microsoft Dynamics, Blackbaud, Oracle, SAP, Acumatica and Sage ERPs.
PaperSave provides customers with innovative document management, contract management, and AP automation functionality enhanced by OCR capabilities. Paramount WorkPlace brings robust web and mobile-based requisition, procurement, expense, and AP automation powered by artificial intelligence and OCR. Webiplex DocuPeak saves you time and money by automating data extraction while seamlessly integrating with your ERP platform. The three solutions complement and integrate with each other already, sharing a similar customer base, channel partners, and ERP integrations
At PairSoft, we are passionate about innovation, transparency, diversity, and advocating on behalf of our customers and communities we support. We offer exciting career opportunities and a collaborative culture that allows individuals to learn, grow, and create meaningful impact. We are expanding and seeking team players who are eager to jump in and contribute to our rapid growth
PairSoft is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please email us at:
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The following questions are entirely optional. To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more .
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