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Inbound Marketing Specialist - Doral, United States - Aloware
Description
HelloAt Factorial we're looking for an Inbound Marketing Specialist to help us boost the company to the next level.
The Role
We are looking for an Inbound Marketing manager to own the organic growth of Factorial in the US Market.
Organic channels are the main acquisition channels for Factorial since our foundation. We build valuable content for small and medium companies on the topics of people and organisational management. We create blogposts, webinars, tools, guides, ebooks, videos, etc. that capture the attention of an exponentially growing pipeline of HR managers. With time and nurturing, those relationships trigger sales conversations and new customers for Factorial.
What will you be doing:
Take ownership and drive Noth American organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition and revenue.
Identify newrevenue opportunities (outside of existing business lines), to grow our active user base.
Manage campaign ROIs and brand KPIs while overseeing the marketing budget and resource allocation.
Manage the inbound marketing team and external suppliers of the market: PR agency, link-building agency, copywriters, freelancers, brand ambassadors etc.
Set clear targets and ensure that the US inbound marketing team is constantly pushing themselves to grow on a hard- and soft-skill level.
Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure that market goals are met.Your Profile
You are fluent in English
Previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.
Excellent communication and negotiation skillsStrong track record of achievement (demonstrated through - greater responsibility, overachievement on KPIs, fast-track promotions)
Knowledge about
SEO:
keyword research, link-building, on-page/off-page optimization, acquisition tactics, etc.
CRM and customer journey management (funnel optimization, nurturing, scoring, etc.)
Drive, tenacity, and results-oriented. You're hard-working, motivated to make a big impact, and you persevere until the job is done.
Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you're constantly analyzing the market to implement new ideas and opportunities.
Strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved.
Analytical rigor. You know how to quantitatively analyze and optimize inbound marketing programs and growth initiatives.
Bonus Points
Experience in the B2B SaaS industry
Knowledgeable in Spanish is a plus
Entrepreneur mindset - high energy and business hungry
Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team
Benefits
Onsite role at our offices in Brickell, Miami.
100% medical, dental, and vision coverage.
Gym Membership through Gympass.
Transportation costs reimbursed
Parking included
Language classes with Yolk Academy & Factorial Language exchange
We are currently overseeing a market expansion, great opportunities for career development are real
About Factorial
Factorial is one of the fastest growing HR Techs in the world. Our mission is to help companies automate HR workflows, centralize people data and make better business decisions. With a global presence, we currently serve thousands of clients across 60+ countries and various industries.
Our strength lies in our diverse and multicultural team, comprising of over 1000+ people spread across our offices in Barcelona, Brazil, Mexico and the US office.
Excited to learn more about us?
We've raised €120M in our series C, bringing us to unicorn valuation with top international venture capital firms (Atomico, Tiger, CRV, Creandum and K Fund to name a few).
