- Oversee Popeyes' interactions in social media platforms and content strategies.
- Manage, protect, and champion the brand voice in multiple social media channels, including but not limited to TikTok, Instagram, Meta, X, Threads etc.
- Build and manage the Influencers Strategy and Execution, collaborating with digital creators to boost product launches.
- Identifies opportunities to grow the audience and improve brand awareness.
- Analyze engagement data, identifying trends in consumers interactions and planning digital campaigns to build social community.
- Create and maintain brand standards in collaboration with agencies and other members of the Brand team to ensure that social media workstream in an integrated piece of 360 Communication's plans.
- Collaborate with agency and internal teams to ensure a high-quality deliverable.
- Serve as subject matter expert, advisor, and brand liaison for branded items.
- Monitor Competitive Landscape, keep up with the latest trends and pop culture, look into industry benchmarks on social media and consistently share findings with team and provide recommendations as needed.
- Ensures work is consistently aligned with established strategies and branding.
- Provide support to stakeholders by demonstrating marketing leadership, promoting collaboration, fostering a team environment, and promoting the best-in-class guest journey.
- Bachelor's degree
- 4+ years in-house or agency social media/brand experience (or relevant work experience)
- Demonstrated knowledge of global branding and marketing principles
- Be passionate about American pop culture
- Excellent verbal and written communication skills
- Proven robust project management skills and cross-functional leadership.
- Knowledge of analytics tools and/or dashboards such as Sprinklr, Brandwatch, CreatorIQ, Sprout Social etc
- Strong conceptual abilities and abilities to originate solutions on-time and on budget
- Craft oriented with a business background
- Ability to work both independently and collaboratively in team environments
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Sr. Manager, Social Media, Popeyes Louisiana Kitchen, US&C - Miami, United States - Restaurant Brands International
Description
About Restaurant Brands International:Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Job Overview:
Popeyes is in the midst of an exciting digital transformation context. With the fast-emerging digital environment and our guests expecting more from us every day, our teams are focused on innovation across the customer journey in and outside our restaurants, identifying the most meaningful opportunities for our guests, and developing capabilities to bring them to life. As part of this journey, we also need to connect with our audience in a meaningful way, generating brand engagement, and owning culture.
The Social Media Sr. Manager will be an integral part of the Brand Communications team working closely with all Marketing teams: Category, Analytics and Digital, besides creative agencies. This individual is responsible for managing and enforcing the brand across multiple social channels such as TikTok, Instagram, Meta, X, Threads etc. As part of this role, creative skills and measurement mindset will work together. We want someone with a can-do attitude that will recommend a well-done craft and a cohesive language, preserving the brand tone of voice consistently while respecting the touch point nature, making sure we have the best-in-class experience related to that channel. This person will oversee social campaigns, producing content, managing influencers workstream, reviewing analytics, and communicating with key stakeholders in the company.
Roles and Responsibilities:
#popeyes
