- Define go-to-market product strategies to develop profitable marketing programs, engagements, sales collateral, service positioning and differentiation from a technical perspective for new and existing customers;
- Develop and track product marketing plans, campaigns and launches;
- Identify opportunities to increase business with new and existing customers through new service offerings or service differentiation from technical perspective;
- Gather and review product market trends and competitive landscape to identify target markets and develop lead generation strategies;
- Create and maintain competitive matrix and fine-tune service offerings and forecasts;
- Perform product win-loss analysis to identify competitive factors and determine product updates;
- Develop and execute comprehensive and customizable go-to market technical sales and marketing plans for new marketing channels as well as new and enhanced product opportunities;
- Identify conferences and trade shows to support business development opportunities;
- Determine current and future customer product needs for incorporation into new development and roadmap prioritizations; and
- Apply advanced knowledge of FDA and CAP/CLIA regulations, genomics, DNA sequencing and molecular biology products and services for marketing/product management including market analysis, planning and new product development.
- 2 years of marketing or product management experience including participation in market analysis, planning and new product development.
- 2 years of experience developing and presenting scientific product marketing materials.
- 2 years of experience analyzing complex scientific data and translating into actionable business insights.
- 2 years of experience analyzing and validating business cases for new biotech products including assessing market or product demand, application, competition and market trends.
- 2 years of experience conducting biotech market research, developing business strategies and identifying new opportunities to market biotech products.
- 2 years of experience developing biotech product documentation, technical specification sheets and briefing materials.
- 2 years of experience working with internal and external scientific teams to design and developing business or marketing solutions.
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Product Marketing Manager - Burlington, United States - Azenta
Description
Azenta Inc.
At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
All we accomplish is grounded in our core values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value and Integrity
Job Title
Product Marketing Manager
Job Description
GENEWIZ LLC d/b/a Azenta Inc Lead the development of strategic go-to-market and technical sales product marketing approaches for company's genomics, DNA sequencing and molecular biology products and services. Duties include:
Salary range: $101,026 - $147,685.44 per year
Requirements:
Bachelor's degree or foreign equivalent in Biology, Biotechnology, Biochemistry or a related field, plus 2 years of experience performing marketing analysis or business analysis in a biology-related field.
Experience, which can be gained concurrently, must include:
To apply, please visit If any applicant is unable to complete an application or respond to a job opening because of a disability, please email: for assistance.
EOE M/F/Disabled/VET
If any applicant is unable to complete an application or respond to a job opening because of a disability, please email at for assistance.
Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.
