- Strategy development and execution in conjunction with Marketing and Product Development teams.
- Formulation and management of operating expense and sales budgets for assigned product lines.
- Management of product release schedules including all release materials.
- Assist with recruiting, hiring and management of direct report Product Managers and/or Associate Product Managers.
- Product line strategy and support on existing, as well as future product lines.
- Development of good working relationships with cross-functional teams and clinical customers.
- In market activities in support of domestic and as required international sales units.
- Development and implementation of product training and development programs including associated presentation and product support materials.
- Coordination of clinical design and panel meetings, team meetings, intra-operative surgical evaluations, marketing collateral materials and product surveillance.
- Product launch and forecasting and inventory management in conjunction with corporate operations.
- Representation of the product group and company at relevant national and international clinical congresses.
- Manage new product development marketing activities including; new idea review and recommendations, Needs Assessment development, concept and design development, technique development, project management and market introduction.
- Manage existing product line(s) including; recommendations for line extension and / or line cannibalization / obsolescence, forecasting, pricing strategies, literature / video / sales support materials, manufacturing support and customer service / operations support.
- Identify market trends, competitive activities and business opportunities and focus on product lines / company maximizing and optimizing performance to meet or exceed operating objectives through the effective development and presentation of strategic, market and product development plans.
- Ensure that product lines / group is in a position of clinical and technical leadership relative to the competition through extensive field visits with key surgeons and sales consultants, regular review of the literature, participation at important / relevant society and company sponsored meetings and conferences and development strong relationships with key existing and competitive surgeon customers.
- Provide high quality sales support in terms of new product / market introductions, sales training programs, key surgeon / account field visits and regular communication, both responsive, as well as proactive.
- Maintain key relationships in order to stay "on the pulse" of new market opportunities. Continually push for new innovations within existing product lines.
- Routinely interface with the managers / directors of other product lines offered by the company in order to understand the relationship between the products for which he / she has responsibility and the other products in the company's portfolio.
- Ensure product availability and monitor forecasts as necessary throughout the life of the product lines ensuring that they are as accurate and up-to-date as possible.
- Maintain up-to-date competitive information, (products, regulatory status, promotion, prices, etc.).
- Attend surgeries and help educate surgeons on specific products by assisting in the preparation and running of surgeon training courses.
- Work with a cross-functional team to ensure that products are properly positioned in the market utilizing creative promotional, pricing, service and product characteristic strategies to maximize sales and profits. Coordinate activities between marketing and other functional areas to ensure product line objectives are achieved on a timely basis.
- Participate in sales and marketing planning activities for assigned product lines with field sales force, sales management and senior management in order to identify key target surgeons and hospitals by product line.
- Bachelor's Degree
- Seven to ten years experience in a product management role with documented success in "upstream" and "downstream" marketing activities
- Medical device experience in orthopedics and spine preferred
- Working knowledge of spinal and / or orthopedic anatomy
- Computer skills including Word, Excel and PowerPoint
- Excellent communication skills - spoken and written
- Personnel management / supervisory experience with direct reports
- Excellent time management skills and ability to manage multiple projects simultaneously
- Ability to work effectively with cross-functional teams
- Management of both direct and indirect reports
- Regularly required to sit for extended periods of time; frequently required to stand, walk and use business equipment daily such as P.C., copier, fax, telephone, etc.; occasionally required to reach overhead, bend, and lift objects of up to 50 lbs.
- Eyesight and hearing must be correctable to standard level.
- Must be physically able to set up for trade shows and exhibits.
- Travel required up to 50% of the time, (Domestic and International)
-
Marketing Director
3 weeks ago
Hemlock Hat Company Carlsbad, United StatesWho We Are · With each day comes a new opportunity to soak in the world around you. Hemlock is a San Diego-based headwear brand made to create connection: to the world, to the present, and to the soul. Hemlock provides premium style and shade for everyone, with unisex collections ...
-
Marketing Director
2 weeks ago
JLab Carlsbad, United StatesAre you interested in growing a top consumer electronics brand? JLab is a 5-time winner of the Best Places to Work in San Diego and the tech partner of Collegiate Athletics and the PGA Tour. This is a position ideal for someone with 10+ years of marketing experience who is lookin ...
-
Director, Marketing
2 days ago
Orthofix Carlsbad, United States Full timeWhy Orthofix? · We are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions and a leading surgical navigation system. Our combined company is over 1,600 strong, wi ...
-
Marketing Director
3 weeks ago
Exagen Inc. Carlsbad, United StatesOverview · Exagen is a patient-focused and discovery-driven life sciences company dedicated to transforming the care continuum for patients suffering from debilitating and chronic autoimmune diseases. Our goal is to enable rheumatologists to improve care for patients through the ...
-
Director of Marketing
1 day ago
Exagen Inc. Carlsbad, United StatesOverview · Exagen is a patient-focused and discovery-driven life sciences company dedicated to transforming the care continuum for patients suffering from debilitating and chronic autoimmune diseases. Our goal is to enable rheumatologists to improve care for patients through the ...
-
Director of Sports Marketing
3 weeks ago
Frontwave Arena Carlsbad, United States*** Only Local Candidates will be considered *** · The job: · Frontwave Arena is seeking a Director of Sports Marketing for our 7,500 capacity indoor entertainment and sports arena responsible for developing and driving the tenant sports teams marketing initiatives and brand awar ...
-
Director of Sales and Marketing
7 hours ago
The Goodwin Group Carlsbad, United StatesTo Apply for this Job Click Here · The successful candidate leads in planning, developing, and directing the sales and coordinating all aspects of marketing the residential living residences of our Continuing Care Retirement Community · Director Of Sales And Marketing Benefits ...
-
Director of Sports Marketing
4 weeks ago
Frontwave Arena Carlsbad, United States*** Only Local Candidates will be considered *** · The job: · Frontwave Arena is seeking a Director of Sports Marketing for our 7,500 capacity indoor entertainment and sports arena responsible for developing and driving the tenant sports teams marketing initiatives and brand aw ...
-
Marketing Director
4 weeks ago
Hemlock Hat Co Carlsbad, United StatesWho We Are · With each day comes a new opportunity to soak in the world around you. Hemlock is a San Diego-based headwear brand made to create connection: to the world, to the present, and to the soul. Hemlock provides premium style and shade for everyone, with unisex collection ...
-
Director of Marketing
1 week ago
Hospitality Sales & Marketing Association International Carlsbad, United StatesAbout Planning Center · In June 2006, Planning Center made its debut at the Purpose Driven Worship Conference. Since then, we've grown quite a lot actually, with over 80,000 churches relying on our software to support people in their community. Remarkably, this expansion has lar ...
-
Director of Marketing
1 week ago
Planning Center Carlsbad, United StatesAbout Planning Center · In June 2006, Planning Center made its debut at the Purpose Driven Worship Conference. Since then, we've grown quite a lot actually, with over 80,000 churches relying on our software to support people in their community. Remarkably, this expansion has lar ...
-
Director, Marketing
1 week ago
Orthofix Carlsbad, United StatesWhy Orthofix? · We are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions and a leading surgical navigation system. Our combined company is over 1,600 strong, w ...
-
Marketing Director
4 weeks ago
Exagen Inc. Carlsbad, United StatesOverview: · Exagen is a patient-focused and discovery-driven life sciences company dedicated to transforming the care continuum for patients suffering from debilitating and chronic autoimmune diseases. Our goal is to enable rheumatologists to improve care for patients through th ...
-
Senior Living Sales and Marketing Director
2 days ago
Mediabistro Carlsbad, United StatesJoin our team as the Sales and Marketing Director at La Costa Glen, an award-winning senior living community certified as a Great Place to Work and ranked #3 in Aging Services by Forbes Magazine. La Costa Glen offers an excellent benefits package including medical, dental, vision ...
-
Director of Market Analytics, Retail Stores
8 minutes ago
Vuori Carlsbad, United States Full timeJob Description · Vuori is looking for a Director of Market Analytics to join our Retail team to help drive strategy and decisions for site selection, operations, sales forcasting, and store performance. The Director will be responsible for analysis that will inform Vuori's Reta ...
-
Marketing Director
1 week ago
Exagen Inc. Carlsbad, United StatesOverview: · Exagen is a patient-focused and discovery-driven life sciences company dedicated to transforming the care continuum for patients suffering from debilitating and chronic autoimmune diseases. Our goal is to enable rheumatologists to improve care for patients through the ...
-
Director of Marketing, Wireless Infrastructure
4 weeks ago
MaxLinear Carlsbad, United StatesResponsibilities: · MaxLinear is seeking a Director of Marketing, Wireless Infrastructure to join our growing team. In this role, you will focus on the following: · Conduct comprehensive market analysis for the Wireless Infrastructure market that lists new trends, TAM/SAM/SOM a ...
-
Director of Technical Marketing
4 weeks ago
MaxLinear Carlsbad, United StatesResponsibilities: · MaxLinear is seeking a Director of Technical Marketing to join our growing team. In this role, you will focus on working with customers to help translate their product evolution to high-level technical requirements. You will then guide the systems and enginee ...
-
Director of Technical Marketing
1 week ago
MaxLinear Carlsbad, United StatesResponsibilities: · MaxLinear is seeking a Director of Technical Marketing to join our growing team. In this role, you will focus on working with customers to help translate their product evolution to high-level technical requirements. You will then guide the systems and engineer ...
-
Director of Technical Marketing
3 weeks ago
MaxLinear, Inc. Carlsbad, United States**Responsibilities**: · MaxLinear is seeking a Director of Technical Marketing to join our growing team. In this role, you will focus on working with customers to help translate their product evolution to high-level technical requirements. You will then guide the systems and engi ...
Director, Marketing - Carlsbad, United States - Orthofix
Description
Why Orthofix?We are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions and a leading surgical navigation system. Our combined company is over 1,600 strong, with products distributed in 68 countries worldwide and a global R&D, commercial and manufacturing footprint, and this is just the beginning
Come join our global team of dedicated professionals who through their extraordinary efforts demonstrate every day their commitment to our mission of improving the lives of patients. At SeaSpine and Orthofix our culture is built around Integrity and the core beliefs we live by: Exceed Expectations, Work Together, Be Respectful, Get Lean and Have Fun
How you'll make a difference?
Responsible for formulating and execution of marketing business plans for the Spinal Implants business unit and for managing the activities of the product management group as required. The role will require the management of relationships within a cross functional team environment. The individual will also be responsible for the operating expense and sales budget for their respective product line(s).
What will your Duties and Responsibilities be?
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
DISCLAIMER
The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee's at-will employment status.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.