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    Creative brand creative - San Francisco, CA, United States - Ethos Life

    Ethos Life
    Ethos Life San Francisco, CA, United States

    3 weeks ago

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    Description

    As the Head of Creative and Brand at Ethos Life, you will lead the charge in developing cutting-edge creatives that inspire action and drive significant results and masterfully up level our brand.

    Reporting to the Senior Vice President of Consumer Business, you will command a world-class team that is at the forefront of transforming the insurance industry and redefining standards in creative marketing.

    You will build a high-velocity creative machine that propels our performance across diverse digital and traditional channels.
    Spearhead the development of high-impact, conversion-oriented creatives across marketing channels including paid social, TV, radio, lifecycle, and search
    Elevate the brand's voice to resonate more profoundly with our audience, and connect on an emotional level
    Lead and mentor a high-performing team of creative and product marketing professionals, fostering an environment of creativity, innovation, and continuous improvement
    Drive creative excellence by delivering constructive feedback, introducing transformative ideas, and meticulously executing the most promising concepts to ensure outstanding results
    Manage the creative budget, oversee external agencies in developing creative assets, and ensure that internal and external resources are utilized effectively to maximize results
    Define and implement robust measures to assess the effectiveness of creatives, inspiring continuous improvement and celebrating successes that drive our mission forward
    Lead the development of clear value propositions and messaging for multiple new products, informed by a deep understanding of consumer needs and market opportunities
    Partner effectively with B2B marketing, product design, sales, and customer experience teams to ensure consistent brand identity across channels
    You bring over 10 years of experience across brand, creative, integrated marketing, and product marketing
    You possess at least 5 years of experience managing high-performing brand and creative teams within a fast-paced, consumer-facing technology company
    You have successfully established and managed creative production teams, systems, and processes that consistently produce a high volume of social and digital creative each week
    You have orchestrated the creation of multiple highly successful direct-response TV and radio commercials
    You stay informed about the best practices and latest trends on all major digital ad platforms
    You excel in data-driven decision-making and are adept at explaining the effectiveness and incrementally of your brand investments and creative experiments
    #The US national base salary range for this full-time position is $170,000 - $230,000. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
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