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Cupertino

    Digital Marketing Manager - Cupertino, United States - Splashtop

    Splashtop
    Splashtop Cupertino, United States

    3 weeks ago

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    Description

    Who we are?

    We are Splashtop. Our solutions are used by customers that include everyone from multinational enterprises and academic institutions to small businesses, MSPs, and individuals. With our products, we provide an in-person experience users need, with security IT can trust.

    Headquartered in San Jose, California (USA) and founded in 2006, Splashtop has 4 offices in Asia-Pacific and we have recently opened our European headquarters in Amsterdam (Netherlands). From our offices, ~350 Splashtop-ers serve more than corporate customers.

    We always deliver what we promise and scaling hard, with a stunning Net Promoter Score of +93 and 85% of the Fortune 500 companies who enjoy Splashtop products globally. We are a healthy cash-flow positive company who has achieved the aspirational Unicorn status of $1B valuation thanks to our 30+ million happy users. This is a unique opportunity to join a pre-IPO company with a huge personal and organizational growth perspective.

    Each Splashtop employee can have a real impact on the total company result. We are a young, fast-growing company, we respect and are transparent to one another. In this role you We all work hard to exceed customer expectations, we are collaborative, positive thinkers and always improve our solutions and services. Besides hitting it hard we also enjoy and celebrate our success with our teams. We pride ourselves on our company culture. Happy employees, create happy customers

    The Digital Marketing Manager will plan and execute paid advertising programs across a wide variety of platforms, including Google, Microsoft/Bing, 6sense, LinkedIn, Facebook, community sites, audio, and connected TV. The individual will also plan, execute, and measure experiments and conversion tests to optimize landing page performance.

    The key responsibilities of this role will be:

    • Be responsible for all day-to-day operation and results of the companys paid marketing programs
    • Carefully monitor all campaigns and recommend and execute on campaign adjustments in a timely manner and review results of the changes to ensure performance
    • Report on metrics including ad spend, ROAS, and CPL
    • Keep up to date on the latest ad platform changes and modify our campaigns as needed to accommodate those changes
    • Regularly plan, execute, and measure experiments and conversion tests with ad copy, creatives, keywords, and landing page content
    • Identify critical conversion points and drop off points and optimize user funnels

    Required Qualifications:

    • Ability to work in a hybrid environment, including 1-2 days per week in-person in our Cupertino California office. Fully remote work is not available for this position.
    • 4+ years hands-on experience running campaigns on 3 or more of the following: Google Ads with $100K+monthly spend, Bing/Microsoft Ads, 6sense, LinkedIn, Facebook, podcast platforms, connected TV platforms, Google Play Store, Apple App Store
    • Certification in Google AdWords preferred but not required
    • Experience working for a B2B or B2C SaaS software company
    • Highly organized individual with a proven outstanding attention to detail and quality execution
    • Be a self-starter who has a strong work ethic and can manage multiple tasks and priorities
    • Ability to clearly present information on ad program results and answer detailed questions about the ad programs during periodic reviews

    Key Competencies:

    • Excel at cross-group collaboration, creative thinking, and problem solving
    • Motivated self-starter who thrives on working in complex and challenging work environment
    • Knowledge in SaaS businesses including keeping tabs on current marketing trends

    What we have to offer:

    • A dynamic and supportive work environment.
    • A competitive salary and performance-based incentives.
    • Incredible and continuous learning experience for professional growth and development.
    • Fast-paced environment where we celebrate successes and have a lot of fun while working
    • An amazing crew of other hard working and passionate people from all over the globe

    Splashtop is a proud equal opportunity employer, dedicated to creating an inclusive workplace that celebrates diversity. We value the unique skills and experiences brought by individuals from all backgrounds and identities, including but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, socioeconomic background, or individuals reentering the workforce. We especially encourage applications from underrepresented groups such as women, racial and ethnic minorities, LGBTQ+ individuals, people with disabilities, and veterans. At Splashtop, we believe diversity drives innovation, and we are committed to fostering an environment where everyone feels welcomed, respected, and valued.

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