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    Retail Media PPC Specialist - Los Angeles, United States - Vendo

    Vendo
    Vendo Los Angeles, United States

    15 hours ago

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    Description

    Job Description

    Job Description// WHO YOU ARE //
    You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.
    // DAY-TO-DAY //
    • Full understanding and execution of Retail Media PPC products, including platforms like Criteo, Roundel, Instacart, Kroger, etc.
    • As part of those, knowledge of Sponsored Products, Sponsored Brands, and Sponsored Display are important
    • Plan, manage, and execute PPC Campaigns for multiple clients and platforms simultaneously.
    • Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
    • Understanding of centralized reporting tools
    • Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size
    • Communicate with those clients on at least a weekly basis, providing quality and frequent cadences
    • Present quarterly forecasting and performance to all brands in your book of business
    • Leverage all analytical and reporting tools available to extract maximum value from available information
    • Create and analyze performance reports to inform relevant teams.
    • Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
    • Constantly learn and experiment new effective bidding, ad placement, and management techniques.
    • Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
    • Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
    • Participate in budget allocation for different channels and platforms.
    // WHAT YOU BRING //
    • 1-3 years of Retail Media PPC experience
    • A track record in driving success in multiple KPI's for your brands, including ROAS, Total Sales Growth, CAC, etc.
    • Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
    • Excellent organization, tactical, analytical/data management, Excel, and communication skills
    Work Location: Remote

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