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    Senior Director, Demand Generation - San Mateo, United States - Snowflake Computing

    Snowflake Computing
    Snowflake Computing San Mateo, United States

    1 week ago

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    Description

    Build the future of data. Join the Snowflake team.

    Snowflake started with a clear vision: develop a cloud data platform that is effective, affordable, and accessible to all data users. Snowflake developed an innovative new product with a built-for-the-cloud architecture that combines the power of data warehousing, the flexibility of big data platforms, and the elasticity of the cloud at a fraction of the cost of traditional solutions. We are now a global, world-class organization with offices in more than a dozen countries and serving many more.

    Snowflake is growing fast and we're searching for a data driven individual to join our team as the Senior Director of Digital Marketing. In this role, you will be responsible for leading a team of 10 exceptional digital marketers focused on digital initiatives aligned to Snowflake's core business initiatives.

    This role requires in-office attendance in San Mateo, CA at least 3 days per week.
    AS A SENIOR DIRECTOR OF DEMAND GENERATION AT SNOWFLAKE, YOU WILL:

    • Lead a team of 14 demand generation managers and leaders across industries and workloads, driving campaigns via email, webinars, content, partners and third-party programs.
    • Connect the customer-journey across multiple touchpoints, including email, digital, web and events, bringing together cohesive experiences and nurtures to move prospects down the funnel.
    • Analyze email campaign strategy, including performance across database segments and optimize campaigns for complex buying groups, in partnership with marketing intelligence and marketing operations.
    • Work closely with global marketing leaders to enable geo-led demand generation and measurement in alignment with corporate strategy and local strategies.
    • Be responsible for end-to-end corporate event promotion for quarterly event tours, including project management, measurement and optimization.
    • Execute against account-centric response goals, driving engagement in specified buying personas and accounts aligned to sales targets.
    • Collaborate with sales development organization to understand and optimize SLA performance per demand generation campaign.
    • Help drive content strategy in partnership with the content marketing team, balancing high-converting content for sales with brand-engagement for a full-funnel customer journey.
    OUR IDEAL CANDIDATE WILL HAVE:
    • 14+ Years of experience in B2B Saas marketing with a focus on account-based demand generation, complex persona targeting, and deep analysis of campaign performance.
    • Experience executing multi-touch campaigns across complex buying journeys and touchpoints, including measurement of funnel movement as a result of the efforts.
    • Proven track record executing enterprise-grade email strategy, including but not limited to data-driven touch governance, complex persona targeting and A/B testing.
    • Ability to reach quality lead goals without dependency on content syndication or pay-per-lead programs.
    • Hands-on experience with key vendors including marketing automation platforms, SFDC, intent providers, and event registration vendors.
    • Exceptional project management expertise, leveraging tools like Wrike for cross-team collaboration and deliverable management
    • Innovative strategies for modern demand generation to deliver on pipeline goals including the use of AI for efficiency and effectiveness.
    • Proven track record working directly with sales and sales development teams to optimize down-funnel metrics from SLA to opportunity to close.
    • Exceptional communication and interpersonal skills, with the ability to build effective, cross-functional and global relationships.
    Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
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