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    Consumer Research Manager - New York, United States - Aquent

    Aquent
    Aquent New York, United States

    3 weeks ago

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    Description

    Job Title: Consumer Research Manager (LUXE BRANDS) - Consumer Insights and Trends

    Client Location: New York, NY (hybrid)

    Starting: 05/13/2024

    Salary/Pay Rate: $62.20 to $69.11/hour

    Firm, non-negotiable: No

    Duration: through Dec 2024 (may extend)

    Job Description:

    The Consumer & Market Insight Luxe Manager places the consumer at the heart of the brand strategic development, delivering insights to feed business strategy.

    The CMI Luxe Manager is the key partner to infuse consumer centricity among the brand development teams to accelerate our client's Luxe brands international development and growth.

    PROJECT MANAGEMENT

    Capture brands CMI needs to support the design of testing strategy and plans for brand and portfolio building, manage testing budget.

    Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action oriented recommendations.

    Communicate and influence high quality recommendations at the right level in the organization to impact business decisions

    TRENDS AND TRANSVERSAL INSIGHTS

    Monitor consumers trends by tracking internal and external researches and insights: liaising with the different CMI entities, keeping updates on market updates and industry reports release.

    Profile:

    Bachelors Degree required, with concentration in market research, psychology, sociology, or marketing.

    6-7 years of experience in consumer research / consumer insights

    Experience in the luxury industry (beauty, clothing, travel), its codes and expressions.

    Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies

    Experience in supporting brand development is preferred

    Experience in beauty industry is preferred

    Skills

    Analytical and synthetic mindset, ability to synthesize data & insights across multiple sources of information

    Sensitivity to brand equity, brand positioning and targeting.

    Strong sense of curiosity and questioning, passion for innovation.

    Strong verbal and written communication skills; ability to structure and deliver succinct and concise presentations.

    Ability to work with remote and diverse teams

    Organized, structured and able to manage multiple projects simultaneously, while keeping the objectives and timings in focus.

    Day in the Life/ Details:

    A major part of this role is project management rigorous drive to execute details, knowing what is planned and what needs to be done, able to identify roadblocks and let the team know and create action plans around those roadblocks the balance between taking direct action and notifying the team that their actions is needed

    Current team of 3

    Ability to follow up with teams in California and work seamlessly despite distance

    Being the voice of the consumer the ability to see/review reports that are interesting and identify trends and summarize with the team

    Consumer research is a must setting up tests, connecting with our suppliers for consumer research, understanding how it works, being able to read data, basics of Excel to generate formulas and projection and PPT creating reports/presentations

    Hard Skills:

    Project Management 2-3 years of experience

    Consumer Research is the leading component of this role so yes, a PM but the CR is key

    Experience with luxury brands (outside of beauty is ok) is a huge plus

    Strong communication to be able to share insights, confident in delivery and presentation

    The target hiring compensation range for this role is the equivalent of $62.20 to $69.11 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

    Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.

    Client Description:

    Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands

    Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits

    Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environmentone where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive

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