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    Complex Sr. Marketing Manager - Nashville, United States - F & M FT WALTON LEASING LLC

    F & M FT WALTON LEASING LLC
    F & M FT WALTON LEASING LLC Nashville, United States

    2 weeks ago

    Default job background
    Description

    Reports To:
    Director of Sales

    Supervises:
    N/A

    Job Purpose:
    This role is for our two hotels:

    Grand Hyatt Nashville & The Union Station Nashville Yards.


    Responsible for developing, implementing and executing strategic marketing plans for all departments within both hotel properties in order to attract potential customers and retain existing ones.

    Daily tasks include leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.


    Job Responsibilities:
    Intimate understanding of traditional and emerging marketing channels
    Develop and training Media communication plan

    During incidents:
    Partner with GM and Dir of Sales to communicate with media
    Ability to think creatively and innovatively
    Budget-management skills and proficiency
    Professional judgment and discretionary skills
    Analytical skills to forecast and identify trends and challenges in the market
    Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
    Hand on working knowledge in creating multi media presentations, posters, signage and other collateral
    Coordinate and participate in target market trade shows and sales blitzes.
    Maintain good rapport with local civic groups and companies.
    In-depth working knowledge of social medial platforms
    Other duties as assigned.

    Job Skills:
    Computer skills to include word processing, spreadsheet, and familiarity with brand specific property Management System(s).
    Ability to exercise excellent presentation, organization, time management and listening skills.
    Ability to use analytical skills for measuring business potential and value to the hotel.
    Excellent oral and written communication skills
    Ability to represent hotel in professional manner to media
    Excellent working knowledge in MAC/ Apple Computers and IOS operating system and Photos editing software
    Requirements
    Education
    Bachelor's Degree (associates degree considered) in Marketing, Communication, Business, or a related field.
    Experience

    Minimum 2 years hotel marketing experience or the equivalent amount of industry experience; OR, equivalent combination of education and work experience.

    #J-18808-Ljbffr
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