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Marketing Manager
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Cuvée Denver, United StatesSave this job with your existing LinkedIn profile, or create a new one. · Save this job with your existing LinkedIn profile, or create a new one. · Your job seeking activity is only visible to you. · Email · Please enter a valid email address. · Welcome back · Sign in to sa ...
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Marketing Manager
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Marketing Manager
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The University Of Denver Denver, United StatesApply now · Job no: · 497286 · Work type: · Staff Full-Time · Location: · Denver, CO · Categories: · Marketing / Communications / Media, Business Operations / Services, Admin / Executive / Office Support · Division: · Ritchie School of Eng & Comp Sci · Position Summary · W ...
Product Marketing Manager - Denver, United States - Flowhub
Description
At Flowhub, we're about more than technology - we're on a mission to make legal cannabis accessible to everyone. Founded in 2015, Flowhub pioneered the first Metrc API integration to help dispensaries stay compliant.Today over 1,000 dispensaries trust Flowhub's point of sale, inventory management, business intelligence, and mobile solutions to process $3B+ cannabis sales annually.
To help accelerate our industry leadership as we enter new markets and launch new products, were looking for a strategic Product Marketing Manager to join our team of cannabis advocates.
Reporting to Flowhubs Vice President of Marketing, youll be responsible for owning product positioning, competitive intelligence, sales enablement, and product launch strategy.
The ideal candidate is an organized, highly collaborative product marketer with strong communication skills and empathy for the customer.You have the creative ability to bring new and existing products to life and can effectively demonstrate Flowhubs business value to influence customer acquisition and expansion.
You know how to execute integrated product marketing programs, tell compelling stories, and thrive in a fast-changing industry in order to accelerate product adoption and drive revenue growth.
If youre ready to create a movement in an exciting, emerging industry and share our passion for cannabis legalization, then come flow with us.
RequirementsBe an expert on the Flowhub dispensary growth platformAct as the voice of the customer by clearly articulating market-specific dynamics and buyer pain pointsDevelop strategic product positioning, messaging and storytelling that persuades target personas to actionEstablish a go-to-market strategy playbook and lead execution of all product launches, ongoing feature releases, and new partnershipsOwn sales enablement collateral such as pitch decks, click through demos, case studies, internal documentation (FAQs, talk tracks, battlecards), and product trainings Create product marketing assets from start to finish including visual asset development, copywriting, and packaging final outputs for a variety of marketing mediums such as website landing pages, email, in-app notifications, SMS, one pagers, video and webinarsOptimize the customer lifecycle by developing scalable onboarding, training, upsell and retention programs Uncover and prioritize new product marketing opportunities and use cases by engaging with customers, conducting market research, and tracking competitive trendsMeasure product marketing performance through key metrics such as GMV growth, retention rates, and feature adoptionWork cross-functionally with Product, Customer Success, Sales, and Operations teams to influence pricing strategy and product roadmaps based on market demand, competitor intelligence and customer feedbackQualificationsMinimum of 4 years in-house experience in product marketing for SaaS B2B tech companiesUnderstanding of segmentation strategies, developing buyer personas, articulating customer pain points, and crafting client-facing messagingProficiency with modern marketing tools including AI-powered platformsGrowth mindset with a results-driven approach to work (testing, measuring, iterating)Exceptional visual, written, spoken communication, and presentation skills (previous experience in public speaking, design, video production, or UI/UX a plus)Proven B2B PLG product marketer with strong research and analytical skills Demonstrated ability to work cross-functionally as a team player, confidently collaborate directly with senior executives, and build consensus among multiple stakeholdersAbility to thrive in an ambiguous, fast-paced, and flexible environment with a high degree of autonomyThis role is open to anyone within the United States, except for candidates in CA, with compensation that aligns with your location.
Starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.This role is eligible for a competitive benefits package that includes:
medical, dental, vision, life & disability insurance, 401(k) retirement plan, paid holidays, unlimited paid time off, and other benefits
EOESALARY RANGE:
$100,000 - $130,000