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Manager, Influencer Marketing - El Segundo, United States - Knewin
Description
Company DescriptionCREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.
Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.
We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job DescriptionThe Opportunity:
The
Manager, Influencer Marketing
within Mattel's Digital Engagement Group will be responsible for the day-to-day management of paid and earned influencer campaigns across Mattel's portfolio of iconic brands, including Barbie, Hot Wheels, Fisher Price, Thomas and Friends, Mattel Games, and others.
This position will oversee global strategy for their portfolio of brands and run end-to-end campaigns from campaign briefing through influencer selection and campaign execution and measurement.
What Your Impact Will Be:
Develops annual planning and strategy for Matte's portfolio of brands - specific brands will be assigned at hiring
Manages all aspects of influencer campaign design, execution and measurement on YouTube and other social platforms in partnership with influencer team leadership
Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives
Partner and maintain relationships with key licensors, understanding their business and position and how it intersects with Mattel
Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
Ensure final creative and integrations are consistent with the brand brief and meet legal standards
Compile, analyze and interpret data to optimize execution and report on campaign performance
Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)
Qualifications
What We're Looking For:
Bachelor's Degree
6-8 years in an influencer marketing, with a focus on digital platforms
Significant Social, YouTube knowledge across content, influencers, paid media products and basic strategy
Track record of building and executing successful influencer programs across a wide range of audiences and/or brands
Critical thinking and ability to quickly assess opportunities and challenges
Creative thinker, you don't shy away from innovation
Ability to set long-term strategy, clear goals, and KPIs
Excellent organization and communication skills
Experience being a team player collaborating across departments
Ability to manage multiple projects simultaneously and prioritize demands
Strong people skills and ability to effectively manage conflict
Self-direction and an ability to manage ambiguity
Experience managing and nurturing junior team members
PREFERRED QUALIFICATIONS:
Existing relationships with influencers and creators in the kids and family category
Understanding of COPPA guidelines and FTC guidelines. Experience with kids and/or parents is a plus
Knowledge of digital analytics platforms including influencer SaaSplatform and Tubular Labs
The annual base salary range for this position is between $118,000 and $147,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate's work location, skills and experience.
Additional Information
Don't meet every single requirement?At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.
We collaborate:
Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
We innovate:
At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We execute:
We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes.
We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies.
Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.
Visit us at and .
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day.
We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.
Videos to watch:
The Culture at Mattel
Mattel Investor Highlights
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