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    Brand Campaign Marketing Manager - Raleigh, United States - Peter Millar

    Peter Millar
    Peter Millar Raleigh, United States

    1 week ago

    Default job background
    Description
    It's fun to work in a company where people truly BELIEVE in what they're doing

    We're committed to bringing passion and customer focus to the business.


    The Brand Campaign Marketing Manager is responsible for project managing and driving results for Peter Millar's direct to consumer marketing campaigns.

    This role will provide detailed reporting on past and current marketing as well as data driven proposals for future campaigns.

    The Brand Campaign Marketing Manager must understand creative and the value of brand, be able to develop and execute high-impact integrated programs across different media, possess a great attitude, and demonstrate strong communication skills.


    ESSENTIAL FUNCTIONS :
    Research and analyze consumer behavior, market trends and competitor activity.
    Collaborate with marketing team to oversee strategy, calendar, and execution for Peter Millar's direct to consumer marketing campaigns.
    Work with marketers on our team to ensure proper messaging, timing, and execution of multi-channel campaigns.
    Provide detailed analysis and measurement of campaign results for product specific, brand, and seasonal marketing campaigns.
    Apply data and campaign performance feedback to refine timelines, creative, and deployment channels as well as future strategy.
    Present progress and campaign completion reports to stakeholders.
    Project manage the creative process internally and/or externally for each campaign.
    Ensure maximum use of creative assets across all channels.

    Maintain knowledge in the luxury apparel industry including business size, product evolution, distribution, marketing & sponsorship activity for competitive brands.

    Strategically work alongside internal business units (including Digital Marketing, Merchandising, Creative, Production, IT, the Executive team, Customer Service, Accounting and Embroidery) to drive the business.


    COMPETENCIES:
    Proven experience in handling B2C marketing campaigns.
    Ability to manage multiple priorities and deadlines at one time.
    Demonstrates a 'customer service first' approach when working with both internal and external partners.
    Demonstrates the ability to unite and lead a team of professionals toward a common goal.
    Can work effectively in a fast paced environment with rapidly shifting priorities.
    The ability to plan growth strategically while being able to execute tactically.
    Excellent communication skills (verbal/written) with partners, peers, customers, & executives.
    Demonstrates great problem-solving skills, creativity, and resourcefulness.


    DESIRED EDUCATION AND EXPERIENCE:
    Bachelor's degree in business, marketing, economics or a related field.
    5 years of marketing campaign experience.
    Individual brand experience in the footwear, equipment, or apparel space.
    Proficient in MS Office (Word, Excel, etc.), Apple iOS, Google Analytics and/or other web analytics tools.
    Apparel knowledge & luxury brand experience strongly preferred.

    If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us
    #J-18808-Ljbffr
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