Director of Product Marketing - San Francisco, United States - Qualia

Description

8+ years of product marketing experience in B2B technology, preferably in SaaS3+ years experience building and leading a team of individual contributors and/or managersExperience marketing in an enterprise technology sales cycle; familiar with inside and field sales, SDR programs, and outbound marketing campaignsDeep understanding of softwareStrong communication, story-telling and presentation skills with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simpleResponsibilitiesThe Director of Product Marketing will oversee Qualias go-to-market, positioning, and sales enablement programsThe ideal candidate for this role is a marketing athlete, highly analytical, wildly creative, and a tremendous coachYoull help to lead strategic new marketing initiatives such as new product launches and pushes into new geographies and verticalsExample projects include leading product launches involving high volume real estate transactions, developing tools to improve sales effectiveness in new verticals, engaging with analysts and trade press, and presenting to customers, partners, and internal audiencesMaster Qualias story, and develop product positioning and competitively differentiated messaging for a portfolio of products, based on customer/user research, market insights, and product knowledge

Insights:
Develop compelling insights on users and accounts, voice of the customer, and campaign effectiveness through reports or researchWorks with business partners to translate insights into actionable recommendations that promote business objectives and drive tangible business resultsOwns the collaboration and project management between Product and the entire GTM team around non-support related product updatesChampioning, role modeling, and embedding Qualias cultural principles as we growHire, develop, and lead an inclusive, engaged, and high performing teamHistory of developing positioning and messaging for products that serve multiple use cases and personasCalifornia and

Colorado Applicants:
This role has a base annual salary of $200,000-$240,000 plus a competitive equity and benefits package

In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy.

Qualifications8+ years of product marketing experience in B2B technology, preferably in SaaS3+ years experience building and leading a team of individual contributors and/or managersExperience marketing in an enterprise technology sales cycle; familiar with inside and field sales, SDR programs, and outbound marketing campaignsDeep understanding of softwareStrong communication, story-telling and presentation skills with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simpleResponsibilitiesThe Director of Product Marketing will oversee Qualias go-to-market, positioning, and sales enablement programsThe ideal candidate for this role is a marketing athlete, highly analytical, wildly creative, and a tremendous coachYoull help to lead strategic new marketing initiatives such as new product launches and pushes into new geographies and verticalsExample projects include leading product launches involving high volume real estate transactions, developing tools to improve sales effectiveness in new verticals, engaging with analysts and trade press, and presenting to customers, partners, and internal audiencesMaster Qualias story, and develop product positioning and competitively differentiated messaging for a portfolio of products, based on customer/user research, market insights, and product knowledge

Insights:
Develop compelling insights on users and accounts, voice of the customer, and campaign effectiveness through reports or researchWorks with business partners to translate insights into actionable recommendations that promote business objectives and drive tangible business resultsOwns the collaboration and project management between Product and the entire GTM team around non-support related product updatesChampioning, role modeling, and embedding Qualias cultural principles as we growHire, develop, and lead an inclusive, engaged, and high performing teamHistory of developing positioning and messaging for products that serve multiple use cases and personasBenefitsCalifornia and

Colorado Applicants:

This role has a base annual salary of $200,000-$240,000 plus a competitive equity and benefits package

In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy.

"At Qualia, weve built the leading B2B real estate technology that transforms the home buying and selling experience into a simple, secure, and enjoyable process.

Our SMB and Enterprise products bring together users from across the real estate ecosystemhomebuyers and sellers, lenders, title and escrow agents, and real estate agentsonto a single shared digital closing platform, providing..

greater clarity and transparency to real estate transactions. Today, through our business customers across the country, millions of consumers use Qualia to close on homes every year.

WHAT YOULL WORK ONAs Qualia embarks on the next phase of growth, we are seeking a Director of Product Marketing to lead a team of high performing B2B product marketers.

The Director of Product Marketing will oversee Qualias go-to-market, positioning, and sales enablement programs. The ideal candidate for this role is a marketing athlete, highly analytical, wildly creative, and a tremendous coach.

Youll help to lead strategic new marketing initiatives such as new product launches and pushes into new geographies and verticals.

Example projects include leading product launches involving high volume real estate transactions, developing tools to improve sales effectiveness in new verticals, engaging with analysts and trade press, and presenting to customers, partners, and internal audiences.

RESPONSIBILITIESMaster Qualias story, and develop product positioning and competitively differentiated messaging for a portfolio of products, based on customer/user research, market insights, and product knowledge.

Customer Champion:
Garner and possess an in-depth knowledge of our customers and how Qualia can transform their day-to-day beyond that of our competitors through customer and competitor analysis

Empower Sales Teams:
Create industry narratives, playbooks, collateral, asset-creation, and full funnel GTM programs to elevate a rapidly growing salesforce to close deals at increasingly faster and higher-volume capacities while solidifying lifetime customers

Craftsmanship:

Flourishes in a fast paced environment and is excited to build a high-impact marketing team with scalable processes that drives growth and profitability across all functions of the company.

Outstanding ability to work cross-functionally with sales, customer success, marketing, product and executives while owning what you bring to the table.

Define an Overarching Product Narrative:
Establish a cohesive narrative around all our solutions and how they complement one another to enable business transformation

Leadership:
Track record of hiring and developing strong talent; "leads from the front," with deep knowledge of operational details, project management process, and a willingness to get hands dirty

Integrated Marketing:
Track record of close partnership with growth and demand generation teams to drive sales growth through marketing


Insights:
Develop compelling insights on users and accounts, voice of the customer, and campaign effectiveness through reports or research. Works with business partners to translate insights into actionable recommendations that promote business objectives and drive tangible business results.
Owns the collaboration and project management between Product and the entire GTM team around non-support related product updates.
Championing, role modeling, and embedding Qualias cultural principles as we grow.
Hire, develop, and lead an inclusive, engaged, and high performing team.

YOUR BACKGROUND THAT LIKELY MAKES YOU A MATCH8+ years of product marketing experience in B2B technology, preferably in SaaS3+ years experience building and leading a team of individual contributors and/or managersTrack record of partnering with product to contribute to product strategyHistory of developing positioning and messaging for products that serve multiple use cases and personasExperience marketing in an enterprise technology sales cycle; familiar with inside and field sales, SDR programs, and outbound marketing campaignsDeep understanding of software.

Experience with enterprise systems, mortgage industry, or real estate are a plusStrong communication, story-telling and presentation skills with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simpleTrack record of hiring and leading top product marketing talentCalifornia and

Colorado Applicants:
This role has a base annual salary of $200,000-$240,000 plus a competitive equity and benefits package.

(Salary to be determined by relevant experience, location, knowledge, and skills of the applicant, internal equity, and alignment with market data.)WHY QUALIAQualia is made up of incredibly bright, mission-driven coworkers who are passionate about using technology to solve real world problemsand were growing quickly.

In order to continue building an engaging and dynamic organization, were committed to giving everyone the support they need to do great work.

Our benefits package is designed to allow our team members to be their best selves, both in and out of the workplace.

In addition to comprehensive health plans, a 401k program, and commuter benefits, we prioritize family and personal well-being through professional development, parental leave, and a flexible time off policy.

Qualia offers a robust online onboarding program to train new hires, biweekly all hands meetings, and a variety of internal virtual events to keep employees connected.

We believe diverse perspectives and backgrounds are critical to building great technology, and our goal is to cultivate an environment where people feel equally valued and respected.

Qualia is proud to be an equal opportunity workplace, and we welcome applicants from all backgrounds regardless of race, color, ancestry, religion, gender identity or expression, sexual orientation, marital status, age, citizenship, socioeconomic status, disability, or veteran status Company informationQualia is a new class of real estate and mortgage technology that makes buying and selling a home a quick, easy, and understandable process.

Over half a million real estate and mortgage professionals use Qualia to power their real estate closings, and we currently process transactions for millions of consumers every year.

Our suite of products brings together homebuyers and sellers, mortgage lenders, title and escrow agents, and real estate agents onto a single shared platform, simplifying how homes are bought and sold.

We believe real estate is an engine of economic growth in the United States, and that technology is the key to building healthy homeownership.

Through our software, we work on improving how real estate is transacted in order to ensure a more understandable, secure, seamless home buying experience for all.

Financial Services, Technology, Real Estate, Legal Services, Healthcare and Life Sciences, Financial Technology, Retail and Consumer Goods, Property and Casualty Insurance, Mortgage and Real Estate, Automotive and Mobility Company Specialties:
title closing software, escrow software, real estate closing, digital mortgage, digital closing, electronic signatures, title automation, notary, mortgage closing, loan software, title and escrow education, accounting, compliance, mortgage management, remote real estate closings, home purchase software, refinance software, eclosing, cybersecurity, mortgage lender software, and settlement software J-18808-Ljbffr