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    Senior Brand Manager - Atlanta, United States - Lack + Daily Marketing Recruiting Experts

    Default job background
    Manufacturing / Mechanical
    Description

    Located in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive The Senior Brand Manager is a critical leadership role with P&L responsibility for one of its flagship businesses. This marketer will lead strategy development, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omni-channel. Tenure in CPG brand marketing with P&L experience is REQUIRED.

    Job Details:

    • Assist leadership in building annual brand plans by supporting with data, insights, and reporting to help understand business performance and formulate actions for improvement
    • Lead initiatives that impact Food P&L statement and develop financial management skills
    • Translate business priorities into brand objectives, strategies and plans
    • Lead market share and business reporting, leveraging all data sources to understand brand health, identify winning and losing propositions quickly, and make recommendations for initiatives to grow business
    • Demonstrate cross-functional leadership, leading projects and delivering on time
    • Utilize eCommerce channel effectively, supporting media mix and assortment recommendations
    • Identify new product ideas, write concepts, and champion innovation projects from idea to execution

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