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    Brand Manager - Atlanta, United States - Central Garden & Pet

    Central Garden & Pet
    Central Garden & Pet Atlanta, United States

    4 weeks ago

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    Description
    Our Garden Segment is searching for a Brand Manager on the Controls Brand Team in our Atlanta, GA office. This role will report to the Director of Marketing.

    This position will include building a cohesive brand with clear omnichannel communications, a full product pipeline based on consumer needs, and breakthrough demand generation.

    This Brand Manager role will utilize brand management experience to chart and execute the strategic growth path of one of our largest lawn & garden brands.


    MEASURES OF SUCCESS


    Responsibility for P&L including forecasting, budgeting, and managing spend against annual financial targetsServe as brand steward for newly articulated brand positioning ensuring its execution across products, packaging, communications, and advertisingIdentify, evaluate, and lead commercialization of new product development projects that fill out a 35-year pipeline consistent with growth objectivesPartner with Sales and Customer Marketing teams to identify opportunities for growth for given brands within accounts and driving execution across the Business Unit teamsManage the annual operations of the assigned product portfolio, including the different aspects of the product life cycleAct as category expert through deep understanding of both consumer and customer needsUnderstand and anticipate industry trends to develop and execute annual and long-range business plans, including solid analyses that support overall recommendationsPlan and execute budget to manage portfolio P&L, presenting variance, key drivers, and recommendations to managementLead geographically dispersed cross-functional teams, including, but not limited to, Sales, R&D, Product Development, Operations, Purchasing, Finance, Consumer Insights, Agency, and Legal to champion projectsManage project timelines, anticipate deviations from plan, and proactively identify and recommend solutionsDevelop business case, plan, and coordinate new product launches from concept to market, including consumer validation, product development, packaging development, volume forecasting, tracking and sales communicationsDevelop sales tools/materials to optimize impact of the sales organizationPlan and execute communication strategy to include, but not limited to electronic media, PR, POP, collateral, licensing tie-ins, etc.


    IDEAL CANDIDATE ATTRIBUTES


    Bachelors degree in Marketing, Business or related field, MBA preferred3-5 years of brand and/or product management experience within CPGMarketing/Sales experience focused on Home Center, Mass, or Hardware retailersExperience in strong cross functional collaboration, including with Marketing Research, Brand, R&D, Finance, Manufacturing, and 3rd party suppliersCreative, resourceful problem solving combined with an analytical and detail-oriented approachDemonstrated knowledge and experience utilizing syndicated data (Nielsen, IRI, Vista)Experience within the Lawn & Garden industry; EPA regulated products is a plusExceptional project management skills and experience leading cross-functional teamsDevelopment and/or commercialization of eCommerce products a plusProficient in analyzing/leveraging Sales and Financial data and persuasively presenting findingsExperience successfully utilizing external agency partners (i.e.

    Strategy, Innovation, Communications, Design)Strong communicator with exceptional negotiation, written and verbal communication skillsAbility to work in a constant state of alertness and safe mannerBENEFITS PACKAGE & EMPLOYEE PROGRAMS

    Comprehensive Medical, Dental, and Vision InsuranceFree Life and Short-Term Disability InsuranceHealth and Dependent Care Flexible Spending Accounts401k with 3% company matchPaid vacation, holidays, and sick timeEmployee Assistance ProgramAccess to thousands of free online coursesDiscounts on cell phones, movie tickets, gym memberships, and moreEducation Assistance (both college degrees and professional)Referral Program with cash bonusAccess to on-demand payPaid Parental LeaveCentral Garden & Pet Company (


    NASDAQ:
    CENT) (


    NASDAQ:
    CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years.

    With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries.

    The Companys innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

    Central is home to a leading portfolio of more than 65 high-quality brands including Amdro, Aqueon, Cadet, Farnam, Ferry~Morse, Four Paws, Kaytee, K&H, Nylabone and Pennington, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture.

    Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe.

    learn more.

    We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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    #J-18808-Ljbffr
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