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    Senior Brand Manager - Atlanta, United States - Lack + Daily Marketing Recruiting Experts

    Lack + Daily Marketing Recruiting Experts
    Lack + Daily Marketing Recruiting Experts Atlanta, United States

    3 weeks ago

    Default job background
    Description
    Located in Atlanta, our client is a $10B global consumer products organization with more than 100 brands.

    The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive The Senior Brand Manager is a critical leadership role with P&L responsibility for one of its flagship businesses.

    This marketer will lead strategy development, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omni-channel.

    Tenure in CPG brand marketing with P&L experience is REQUIRED.


    Job Details:
    Assist leadership in building annual brand plans by supporting with data, insights, and reporting to help understand business performance and formulate actions for improvement
    Lead initiatives that impact Food P&L statement and develop financial management skills
    Translate business priorities into brand objectives, strategies and plans
    Lead market share and business reporting, leveraging all data sources to understand brand health, identify winning and losing propositions quickly, and make recommendations for initiatives to grow business
    Demonstrate cross-functional leadership, leading projects and delivering on time
    Utilize eCommerce channel effectively, supporting media mix and assortment recommendations
    Identify new product ideas, write concepts, and champion innovation projects from idea to execution

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