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Director, Marketing Engine - Parsippany, United States - Zoetis
Description
States considered:
NJPOSITION SUMMARYWe are seeking a creative, action-oriented, results-driven leader who will oversee a team of digital marketers and marketing automation specialists to build next-generation digital marketing capabilities to identify revenue-generating opportunities and to provide data-driven and personalized digital experiences in partnership with brand teams across species.
In this role, you will have the opportunity to contribute to a strategic initiative that will grow revenue for Zoetis and transform the marketing & sales function at an industry-leading animal health company.
Your work will provide an exceptionally broad view of every aspect of Zoetis business, while directly supporting the US Operations vision.
In addition, youll oversee Data and Digital Solutions operations and planning.The ideal candidate is:
Someone who thrives in a fast-paced, collaborative, and transparent environmentSomeone with digital marketing and operations experienceA self-starter with an entrepreneurial mindset, dedicated to innovation and continuous improvementPassionate about all things digital and cutting-edge marketing technologyA team-oriented person with a positive attitude and enthusiasm for learningPOSITION RESPONSIBILITIES Leads, manages, and develops talent to ensure proficiency and when needed, effectively demonstrates performance management to address performance issues.
Builds strong culture aligned with Zoetis, Mission, Vision, and Core BeliefsLead the development and scale of next-generation digital marketing capabilities that are aligned with prioritized business strategiesCollaborate with data scientists to build and optimize predictive and/or personalization models to identify revenue generating leads and/or elevate the customer experiencePropose new and creative approaches to retaining, upselling, and cross-selling customers and converting leads into growthCollaborate with marketing, finance, net revenue management, sales operations, inside sales, field sales, and various other functions to execute campaignsOversee Data & Digital Solutions (DDS)operations and planning and acts as DDS point of contact for marketing activitiesOrchestrates the annual operating and planning processes ensuring alignment with DDS leadsManages calendar and coordinates DDS activities and deliverables (e.g.
meetings, communications, financial and business reporting)Partners with DDS LT, Human Resources, and Learning and Development to assess, build and execute DDS training plan that advances the teams knowledge, skills and competenciesGathers and disseminates internal and external marketing best practicesPartnering with Sales and Marketing senior leaders to build best in class digital strategies and tactics to grow and defend our portfolio and explore new and innovative revenue generating opportunities.Partner with Marketing, Sales and other stakeholders to drive personalized experience across our customers and field base.
Ensures successful partnerships with cross functional teams across the enterprise, including but not limited to Zoetis Tech and Digital to ensure enterprise wide collaboration to implement and scale next digital marketing capabilitiesStay abreast of digital trends and emerging technologies to identify opportunities for innovation and competitive advantageContinue to develop in-house digital muscle, including recruitment of relevant expertise, goal setting, and reinforcement of digital fluency EDUCATION AND EXPERIENCE 10 years of proven experience working in high-growth marketing organizationKnowledgeable in current practices, trends, and technology used in digital marketing and salesExcellent project management and time management skillsStrong written and interpersonal communication skillsSelf-motivated, detail-oriented, comfortable in an environment of changing prioritiesIndependent thinker, able to work effectively with limited supervisionDemonstrated business acumenBachelors degree in communication, marketing, business, or related fieldsMBA or other advanced degree a plusTECHNICAL SKILLS REQUIREMENTSFamiliarity with marketing automation and lead generation toolsExperience in managing P&LExperience in development and execution of digital marketing Experience with analytics tools including but not limited to Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau Experience with marketing/sales software and tools such as SalesforceFamiliarity with techniques e.g., SEO, SEM, DMPs, social media, paid media, mobile native and web, programmatic display, email marketing, etc.
PHYSICAL POSITION REQUIREMENTS Position is based in Parsippany, NJTravel requirement :approx.
5%Full timeRegularColleagueAny unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property.
Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.
Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification.
Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at to request an accommodation.Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act.
All applicants must possess or obtain authorization to work in the US for Zoetis.Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers.
Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S.solely via the following:
(1) our company website at site, or (2) via email to/from addresses using only the Zoetis domain of In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.
SummaryLocation:
ParsippanyType:
Full time
