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    Marketing Specialist - Irvine, United States - Acra Lending

    Acra Lending
    Acra Lending Irvine, United States

    1 day ago

    Default job background
    Description
    Acra Lending

    is looking for a

    Marketing Specialist

    to join our team
    This position is Hybrid, should be able to come in to our Irvine, CA office.
    Responsibilities
    Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing marketing activity, setting objectives, planning and organizing promotional presentations, and updating calendars
    Manage Salesforce Marketing Cloud platform to create and design campaigns via email, SMS and journey builder to promote Acra Lending's programs and services
    Communicate email campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
    Plan and manage events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
    Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order
    Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
    Continually seek and research new sources of prospective customer data, and provide recommendations to marketing leadership
    Knowledge and Skills Required
    Experience with Salesforce Marketing Cloud – creating and measuring email campaigns
    Experience organizing and managing events, conferences and trade shows
    Knowledge of traditional and digital marketing, content marketing, and social media marketing
    Excellent writing, communication, and presentation skills
    Bachelor's degree in marketing, advertising, business, or communications
    2 to 3 years' experience working in a similar role
    Past work experience as a marketing coordinator, executive or similar role
    Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
    Familiarity with content management systems (CMS) and customer relationship management (CRM) tools (Salesforce and Marketing Cloud)
    Working knowledge of HTML, design, and email software
    Physical Demands*While performing the duties of this job, the employee is regularly required to:Sit for extended periods of time
    Move about the office (stand and walk)
    Reach with arms and grasp with hands
    Perform tasks using a computer and peripherals (keyboard, mouse, monitor)
    Hear, talk, read, and write

    Employee is occasionally required to:
    Lift up to 25 pounds

    Vision requirements include:
    Close vision (computer monitor, paperwork)


    To perform the duties of this job successfully, an individual must be able to perform responsibilities and each essential duty satisfactorily.

    The requirements listed above are representative of the knowledge, skill, and abilities required in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

    #J-18808-Ljbffr
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