- Support the Marketing Director in evaluating and establishing the marketing plan and strategy by assembling and analyzing marketing activity, setting objectives, planning and organizing promotional presentations, and updating calendars
- Manage Salesforce Marketing Cloud platform to create and design campaigns via email, SMS and journey builder to promote Acra Lendings programs and services
- Communicate email campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
- Plan and manage events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
- Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed
- Continually seek and research new sources of prospective customer data, and provide recommendations to marketing leadership
- Experience with Salesforce Marketing Cloud creating and measuring email campaigns
- Experience organizing and managing events, conferences and trade shows
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Excellent writing, communication, and presentation skills
- Bachelors degree in marketing, advertising, business, or communications
- 2 to 3 years experience working in a similar role
- Past work experience as a marketing coordinator, executive or similar role
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools (Salesforce and Marketing Cloud)
- Working knowledge of HTML, design, and email software
- Sit for extended periods of time
- Move about the office (stand and walk)
- Reach with arms and grasp with hands
- Perform tasks using a computer and peripherals (keyboard, mouse, monitor)
- Hear, talk, read, and write
- Employee is occasionally required to:
- Lift up to 25 pounds
- Vision requirements include:
- Close vision (computer monitor, paperwork)
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Marketing Specialist - Irvine, United States - Acra Lending
Description
Acra Lending is looking for a Marketing Specialist to join our team
This position is Hybrid, should be able to come in to our Irvine, CA office.
Responsibilities
Knowledge and Skills Required
Physical Demands*
While performing the duties of this job, the employee is regularly required to:
* To perform the duties of this job successfully, an individual must be able to perform responsibilities and each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and abilities required in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
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