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    E-Retailer Manager - New York, United States - La Prairie Group AG

    La Prairie Group AG
    La Prairie Group AG New York, United States

    3 days ago

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    Description

    **ABOUT LA PRAIRIE**

    La Prairie is the leader in luxury skincare, present in 70 countries around the world.

    Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness the purity, precision and excellence inherent to the extraordinary land that saw the brands inception in 1978.

    La Prairie endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging elevating science to art.

    ** E-Retailer Manager**

    Location: New York, NY, US, 10010

    Contract Type: Permanent - full-time Description: **Job Title: E-Retail Manager**

    La Prairie is seeking an E-Retail Manager in our New York, NY office. E-retail is a key role for La Prairie and our retailers online business stakeholders and is responsible for day-to-day sales and enhancing our brand experience across various touchpoints within the digital ecosystem. This person will develop e-retail digital programs that are elevated in strategy, profitable and integrated across multiple platforms. The Manager will also strategize and execute tactics to grow awareness, traffic, engagement, and conversion to achieve company revenue targets through integrated partner marketing and elevated brand visibility. This position requires working closely with Marketing, Sales Development, PR, Global counterparts, and all North America retail partners.

    Reports to Director, E-Commerce & Digital Marketing

    **Key Responsibilities:**

    **E-Retail Sales Planning & Strategy**

    Develop and manage each retailers e-commerce planning calendar as well as on-site content strategies (launches, top skus, limited edition sets, samples) in liaison with Marketing and Sales Development teams

    Drive e-retailers sales goals and oversee all e-retail account management. Track each e-retailers weekly sales and achieve sell-out targets

    Forecast retail sales by account weekly, reviewing sales forecast with Sales Development team and reforecast as needed

    Analyze weekly sku results to understand sales trends

    End-to-end management, measurement, and results analysis of sampling

    Maintain monthly reports and track KPIs for overall business and site performance. Obtain brands ranking information and gather insights for competitive benchmarking

    **Launch/Promotional Management**

    Lead new launch product plans and ensure the success of promotional programs including brand exposure, digital campaign, product merchandising and sales

    Negotiate and influence accounts to ensure brands visibility via multiple sources of traffic and sales touchpoints

    Secure premium presence on e-retailers website and social accounts

    Ensure marketing support skus (samples and collateral) are shipped to retailer accounts

    Support retailers Product Specialists with assets and content to fuel customer outreach

    **E-retailer Advertising (Co-Op)**

    Manage digital co-op budget and campaigns including digital, onsite, social and new opportunities

    Execute the campaign launch (negotiation, planning, creative direction) to maximize ROI

    Partner with e-retail teams to identify ad hoc marketing opportunities and execute campaigns

    **Website Merchandising**

    Communicate with e-retailers regularly to secure brand page enhancements, elevated merchandising, product set updates and shipments

    Provide/review/approve creative assets and ensure timely delivery and accuracy

    Manage onsite merchandising, QA on each e-retailer site. Ensure quality and accuracy of product copy, assets, links, prices and overall presence of La Prairie onsite

    Manage allocations and product setups of no-cost skus

    Track merchandising on grids and La Prairie onsite exposure on weekly basis

    **Qualifications**

    Minimum 3 years of related experience, preferably in luxury and/or beauty, including management of external vendors

    Experience building solid relationships with key retailers/e-retailers

    Experience in managing online media campaigns

    Strong analytical and statistical skills

    Self-motivated and solutions-oriented with proven ability to deliver sales results and creative marketing solutions in a timely manner and within budget

    Strength in multi-tasking, attention to detail, organization, collaboration, and communication skills

    Ability to prioritize and manage time effectively

    Knowledge and passion for cosmetics and/or luxury vertical

    **Nearest Major Market:** Manhattan

    **Nearest Secondary Market:** New York City

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