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    Associate Marketing Director - Philadelphia, PA, United States - University of Pennsylvania

    University of Pennsylvania
    University of Pennsylvania Philadelphia, PA, United States

    2 weeks ago

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    Description
    Associate Marketing Director - Penn Engineering
    University Overview

    The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation.

    This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.News & World Report survey.

    Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning.

    The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities.

    With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

    The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

    Associate Marketing Director - Penn Engineering
    Penn Engineering's world-acclaimed faculty, state-of-the-art research laboratories and highly interdisciplinary curricula offer an experience that is unparalleled.

    We are seeking a dynamic and experienced Associate Marketing Director (AMD) to lead and execute strategic marketing initiatives in support of the Penn Warren Center, AI Program and Network and Data Sciences.

    Reporting to the Digital Marketing Director, the AMD will play a pivotal role in enhancing the center's visibility, fostering engagement, and driving its growth through effective marketing strategies.

    Drive development and oversight of Knowledge at Penn Engineering website.
    Manage all marketing for all AI Educational Programs including Undergraduate degrees, graduate degrees and certificate programs
    Develop and implement comprehensive marketing strategies that align with the Penn Warren Center's goals and objectives.
    Collaborate closely with the leadership team to understand the center's unique value proposition, target audience, and key messaging.
    Lead the execution of integrated marketing campaigns, including digital, social media, email, content marketing, events, and traditional media.
    Conduct market research and competitive analysis to identify trends, opportunities, and areas for differentiation.

    Work in collaboration with Marketing and Communications to establish and maintain relationships with media outlets, partners, and stakeholders to ensure optimal media coverage and visibility.

    Oversee the development of creative assets, such as graphics, videos, and written content, that effectively communicate the center's mission and impact.

    Manage the center's online presence, including the website and social media platforms, ensuring consistent branding and engagement.
    Monitor and analyze marketing metrics and key performance indicators to measure the effectiveness of campaigns and initiatives.

    Collaborate with cross-functional teams, including events, development, and program teams, to ensure marketing efforts are aligned and support broader organizational objectives.

    Prepare and manage the marketing budget, ensuring cost-effective allocation of resources and optimal ROI.
    Stay current with marketing trends, tools, and best practices to continuously innovate and improve the center's marketing efforts.

    Bachelor's degree in Marketing, Business, Communications, or a related field, Master's degree preferred, and 3-5 years of experience in an academic marketing role or an equivalent combination of education and experience.

    Strong understanding of marketing principles, branding, and strategic planning.
    Proficiency in digital marketing platforms, social media management, content creation, and data analysis.
    Excellent written and verbal communication skills, with the ability to craft compelling messaging and content.
    Demonstrated experience in team leadership, fostering collaboration, and managing cross-functional projects.
    Creative thinker with the ability to develop innovative marketing campaigns and solutions.
    Strong analytical skills to measure and optimize the effectiveness of marketing initiatives.
    Experience in Computer Information Science and Higher Education is a plus.
    Strong organizational and project management skills, with a keen attention to detail.
    Proficiency in marketing software, analytics tools, and CRM systems.


    Application Process:
    Interested candidates are invited to submit a resume, cover letter, and portfolio showcasing relevant marketing campaigns and achievements.
    Join our team and contribute to the growth and impact of the Penn Warren Center by leading strategic marketing initiatives that elevate its reach and influence within the University of Pennsylvania
    Department / School
    School of Engineering and Applied Science

    Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

    University Benefits

    Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare.

    You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

    You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

    Retirement:
    Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis.


    Long-Term Care Insurance:

    In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility.

    Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life.

    That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.


    Professional and Personal Development:
    Penn provides an array of resources to help you advance yourself personally and professionally.

    University Resources:

    As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities.

    Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries.

    There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples.

    As a member of the Penn community, you're right in the middle of the excitement—and you and your family can enjoy many of these activities for free.

    Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff.

    Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff.

    You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.


    Flexible Work Hours:
    Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.

    Adoption Assistance:

    Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

    ​
    Posted by the FREE value-added recruitment advertising agency
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