Marketing Director, Hepatology - Philadelphia, United States - GSK

GSK
GSK
Verified Company
Philadelphia, United States

1 week ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Site Name:
Durham Blackwell Street, USA - Pennsylvania - Philadelphia


Posted Date:
Apr


As the Marketing Director, Hepatology you will be responsible for launch planning and execution for linerixibat, a designated orphan drug being developed for the treatment of cholestatic pruritus associated with primary biliary cholangitis.

In this role you will lead all US marketing launch strategies and tactics including pre-launch disease awareness and patient empowerment, as well as preparations for post-approval product promotion to health care providers and patients.

You will lead and work collaboratively with the commercial team and will play a critical role in integrating the execution of the marketing plan across multiple customer segments and indications.

You will work in close partnership with team members supporting other pipeline hepatology products, the global brand team, cross-functional matrix teams, and copy approval team.


This position requires strong leadership in many areas, including clinical acumen, building commercial strategy, creating tactics to support strategy, developing KPIs and measurement plans, and cross-functional collaboration.

You must also demonstrate an ability to motivate the internal organization around the first product launch in a promising hepatology portfolio.

The specific accountabilities of the role include but are not limited to the following:

  • Maintain a detailed understanding of disease and competitive marketplace.
  • Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix.
  • Cocreate promotional materials with the global brand team and execute promotional plans and programs ensuring consistency with our strategic launch plan.
  • Define KPIs and analyze performance of key commercial programs on an ongoing basis.
  • Cultivate relationships with field force and external customers, develop deep market insights, and customize commercial strategies across various customer segments.
  • Provide strategic leadership and work collaboratively with internal stakeholders.
  • Manage partner agency relationships, workflow, and related expense budgets
  • Foster an environment of innovation, inclusion, challenge, trust, and development.

_ Why You? _

Basic Qualifications:


  • BS/BA with 8 years commercial experience including marketing, or sales.
  • Minimum 4 years' experience in US pharmaceutical/biotech inline brand marketing.
  • Minimum of 2 days per week in office required.
  • Ability to travel up to 20% domestic travel.

Preferred Qualifications:


  • Launch experience/demonstrated ability to shape the market and utilize innovative go to market approaches.
  • Experience in Hepatology, Specialty and/or Rare Disease experience a plus.
  • Previous People Leadership Experience
  • Global brand experience
  • Experience in strategy development and execution.
  • Demonstrated strategic thinking and analytical skills, balanced with strong operational experience.
  • Demonstrates an understanding of US Pharmaceutical channel, pricing, and market access strategies.
  • Broad commercial experience, including:
  • Brand lifecycle management
  • Senior leader engagement
  • Matrix team leadership
  • Customer insight, messaging, campaign, creative development
  • Budget management; P&L ownership
LI-GSK


_ Why GSK?_
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.


Why Us?


GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive.

Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people.

While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive.

We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy.

We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles.

This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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