- With moderate guidance, work collaboratively with event leadership, marketing partners and business stakeholders to support and execute integrated event marketing plans and experiences.
- Lead the planning and execution of a steady stream of client-facing, commercial-focused events (proprietary, third-party, and virtual); help to elevate our brand through innovative events and dynamic brand activations with emphasis on ultra-high net worth audiences
- Responsibility for execution of logistics including venue, contracting, décor, materials, branding, AV for both in-person and virtual events
- Oversight of regional marketing budget within each location including vendor payments and overall tracking
- Analyze and report on the tracking and measurement of events through ROI reporting and dashboards
- Critical skills include relationship building and focus on partnerships with regional leaders and front office staff, being outcome driven, continuously finding opportunities for efficiencies, the ability to work under pressure and manage multiple projects simultaneously, strong organizational skills and excellent interpersonal skills. Understanding of varying work environments with the ability to work independently - in the office, work from home, and work from event sites.
- Ability to schedule and meet deadlines is critical as the position is exceptionally deadline sensitive based on the heavy emphasis on planning required.
- Due to the role supporting regions in which they would not be based, travel is a requirement for approximately 20% of the time where and when major events are occurring depending and could increase with seasonality.
- Preferred Education: BS/BA Degree
- Preferred Experience: 5-7+ years' experience in event management, marketing and/or similar area, experience in financial services preferred but not required.
- Other: Experience with CVENT or Event Farm and Salesforce
- Demonstrated budget management experience required.
- Fortune World's Most Admired Companies & Top 20 for Diversity and Inclusion
- Bloomberg's Gender Equality Index (GEI)
- Human Rights Campaign Foundation, 100% score Corporate Equality Index
- Best Places to Work for Disability Inclusion, Disability: IN - 100% score
- 100 Best Workplaces for Innovators, Fast Company
- CDP's Climate Change 'A List'
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Regional Marketing - Atlanta, United States - The Bank of New York Mellon
Description
Bring your ideas. Make history.Regional Marketing & Events Manager, Wealth Management Events.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the "bank of banks" - 97% of the world's top banks work with us as we lead and serve our customers into the new era of digital.
With 240 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we're approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.
We're seeking a future team member for the role of Regional Marketing and Events Manager, Wealth Management Events to join our Marketing and Communications team as a member of the Events & Experiences Center of Excellence. The position of Regional Marketing and Event Manager is primarily responsible for the driving the success of marketing priorities and initiatives in key regional markets through multiple marketing channels, with a focus on the regional events and sponsorship strategy.
The manager will work with regional leadership and marketing partners to build out strategy and drive priorities and presence, create a portfolio of strategic events and key sponsorships and drive with the highest brand standards within the regions covered. This role would specifically cover one of our major regions nationally - Southeast Region (Atlanta, GA and Tampa, Naples, Winter Park, Palm Beach, Fort Lauderdal and Miami, FL).
The event portfolio includes high touch client entertainment events (wine dinners, art tours etc.), seminars and roundtables with our internal subject matter experts, and industry sponsorships and conferences. This role would also include management of key campaign programs (typically virtual programs) and cross regional programs that activate in the Southeast region.
In this role, you'll make an impact in the following ways:
At BNY Mellon, our inclusive culture speaks for itself. Here's a few of our awards:
BNY Mellon offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves that can support you and your family through moments that matter.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.
Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
