- Collaborate with other company executives to make high-level decisions related to the organization, assigned region and RPM associates.
- Work with operations, business development the internal marketing department to develop successful strategies that attract new clients, opportunities and retain current clients.
- Oversee and nurture a team of marketing experts that support the property operations teams.
- Directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership.
- Drive consistency of the customer experience across all regions and clients related to marketing support.
- Deliver deep insight on marketing performance and ROI across the organization and structured portfolios.
- Set and maintain a high standard of analytic rigor in constructing robust BI insights to drive and support bodies of work, facilitate dialogue and inform strategy.
- Lead and nurture a team of marketing directors, and their associates (direct reports) within the east/west regions to achieve company and client objectives.
- Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.
- Work closely with senior leadership to drive collaboration, and foster a shared understanding of, and alignment around the work agenda, process, SOP, findings and implications, and to move the department (and ultimately organization) toward action.
- Drive occupancy and ROI by providing oversight, guidance and direction in the development and implementation of marketing and branding programs.
- Collaborate with internal teams, particularly Operations and IT to develop new innovative solutions that achieve company, department and property goals.
- High-level oversight of marketing and sales integration efforts from the marketing team and operations. Leveraging consumer insights knowledge and apply expertise to sales tactics.
- Own, plan, delegate, execute and synthesize bodies of strategy work related to operational marketing support; maintaining a solid understanding of the Big Picture while digging deep into the details of individual bodies of work/initiatives.
- Define the national and regional-level (east/west) strategic initiatives and monitor sub-market trends in accordance; define adjustments needed to maximize traffic and closing performance.
- Consult with internal marketing directors, creative, interactive, and public relations ensuring objectives are clearly understood, and deadlines met.
- Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels.
- At the highest level, ensure client relations are positive and stable with high-touch engagement.
- Participate to a high-degree as the lead in assigned east/west region, in business development; material preparation oversight, in-person and virtual pitch meetings and client presentations.
- Drive client portfolio-level relationships and marketing strategy touch points internally and externally.
- Travel <30%, may vary seasonally
- Bachelor's degree from four-year college or university; a minimum of 7 years related experience and/or training; or equivalent combination of education and experience.
- Minimum of 6 years experience in Property Management, with marketing experience.
- Experience in training/mentoring a large team of associates.
- Proven track record of success in enterprise marketing strategy.
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Regional Vice President of Marketing - Atlanta, United States - RPM Living
Description
Overview:
Looking for something different? We ARE that something different at RPM Living.
Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus... we show you the way to success.
The position: This position provides an opportunity to directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership.
Responsibilities:Business Intelligence
Strategic Leadership
Client Relations / Business Development
Employment with RPM Living is contingent upon successful completion of a background check and possessing a valid driver's license.
RPM Living is an Equal Opportunity Employer.
Company Information:Join RPM Living and experience exceptional benefits designed to enhance your life.
Weekly pay for all associates working onsite at an apartment community
Comprehensive healthcare coverage available for all full-time, regular associates
Employer paid employee assistance, mental health, and wellness programs
Ancillary benefits including critical illness, hospital indemnity, and accident insurance
401(k) with robust company match
Opportunities for progressional development career growth and role-based learning plans
Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
Paid time off plus floating holidays and volunteer days
Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)
RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.
Regional Vice President of Marketing professionals in Atlanta
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Linda Jordan
Linda Jordan brings nearly three decades of financial services and business leadership experience to ...