- Devise and execute Brightwell's end-to-end marketing strategy and own the translation of the strategy into tangible marketing plans.
- Develop and execute a comprehensive B2B marketing strategy that drives revenue growth.
- Set growth targets on key metrics including traffic, lead generation, cost per lead, and cost per acquisition.
- Establish performance metrics and KPI reporting to track performance against set goals.
- Identify areas of improvement and create solutions/process flows to be implemented throughout the team to create efficiency.
- Create and manage the annual marketing budget and expenditures.
- Proactively seek out new tactics, media, technologies, etc. To ensure Brightwell is at the forefront of marketing effectiveness, efficiency, and relevance.
- Manage your team with an emphasis on employee development and growth, fostering an analytically driven, growth-focused culture.
- Take on new challenges as they are presented.
- Bachelor's degree in a related field.
- 10+ years of progressive, proven marketing leadership and knowledge of a range of marketing facets.
- 7+ years of experience in B2B corporate marketing/marketing communications, experience in fintech highly preferred.
- Experience working in and scaling in an early-stage environment requiring a hands-on approach.
- Strong strategic and tactical understanding of current paid search best practices with a perspective on how that will change over the next 2-3 years.
- The ability to accurately gauge project duration, deliver on deadlines, and manage a high-volume of workload of often-changing priorities.
- In-depth experience with marketing automation, CRM, CMS, and project management tools. Salesforce experience highly preferred.
- A knack to knowing the right balance of strategy and team management with hands-on execution; an understanding of when to roll up your sleeves and operate as an individual contributor.
- Superior written and verbal communication with concise and persuasive presentation skills.
- Ability to communicate with business users, technology leaders, and end users.
- Freedom: We trust you to do your thing and do it well.
- Professional Development: We work with you to grow your skills and push you forward.
- Entrepreneurship: We embrace new ideas and people who have the drive to see them through. If you are a doer, look no further
- Benefits: Medical, dental, vision, disability insurance, 401k, flexible spending accounts, parental leave, paid vacation, and more.
- Random: Culture and company events (happy hours, CEO lunches, outings to Braves or United games, etc.)
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Vice President of Marketing - Atlanta, United States - Brightwell
Description
Job Description
Job DescriptionWhat We Do:
Brightwell is a full-service payments company providing thoughtful solutions and technology for sending money around the world while managing the complex regulatory requirements surrounding those transactions. Coupling technological innovation with strategic partnerships, Brightwell offers technology for businesses and individuals to expand their own portfolio into cross-border payments (including bank transfers, mobile wallets, or cash). Providing unmatched fraud and transaction monitoring and backed by an in-house team of global payments experts, Brightwell offers options when it comes to managing and moving money around the globe.
Who We Need:
We're searching for a Vice President of Marketing to join our crew. Reporting directly to our Chief Product Officer, you will create the vision and own the execution of Brightwell's overall marketing strategy.
As our VP of Marketing, you will use data and analytics to develop meaningful marketing plans that directly contribute to the growth of the business and tell the Brightwell story, ensuring that strategy aligns with the overall company goals.
We are looking for a dynamic leader with strong B2B and lead-generation experience to lead the team.
**This is a HYBRID role. Candidates must be local to the Atlanta, GA area and willing to commute into the office 2 days/week.**
As a part of our selection process, we require all Brightwell candidates to complete a 10-minute survey which you can find here: Culture Index Survey
This confidential survey allows us to match your unique strengths with our open positions.
What You'll Do:
As a Vice President of Marketing, you have:
What We're Offering in Return
Brightwell is an equal opportunity employer (EOE) committed to employing a diverse workforce and sustaining an inclusive culture.
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