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    Senior Product Marketing Manager - San Francisco, United States - Aarki

    Aarki
    Aarki San Francisco, United States

    1 week ago

    Default job background
    Description
    Product marketing managers are the storytellers of the product world.

    They are responsible for taking complex products and features and turning them into compelling narratives that resonate with target audiences.

    They work at the intersection of product development, marketing, and sales, and their success is crucial to the overall success of a product.

    The Senior Product Marketing Manager will drive sales success through leveraged sales enablement.

    A successful candidate will partner with the sales team to create marketing materials to facilitate the journey from prospect to customer.

    They will also partner with the product team to understand differentiators and analytics to understand the numbers. Finally, they will work closely with the creative team to finalize the production of all collaterals.
    Ownership/responsibilities
    Develop and execute product marketing strategies for assigned products or portfolios
    Conduct market research to identify target audiences and understand their needs
    Develop buyer personas and messaging that resonates with each persona
    Create and manage product launch plans and campaigns
    Develop product positioning and messaging
    Create and manage product collateral, such as sales decks, product one-sheets, white papers, case studies, and webinars
    Track and analyze product marketing metrics
    Document competitive differentiators across the competitive landscape as both strengths and weaknesses to facilitate objection handling
    Requirements
    5-7+ years of product marketing experience
    2+ years of ad technology or digital media monetization experience
    Prior experience in the mobile marketing technology space is advantageous, with advertising technology being a pre-requisite
    Strong verbal, written, and visual communication experience
    Strong command of Google G Suite tools
    Strong analytical and problem-solving skills
    Ability to work independently and as part of a team
    BS or MS in technology or business
    About Aarki
    Aarki is an AI company that delivers long term revenue growth with a full service audience engagement platform.

    We use AI to find audiences in a privacy-first world using a massive-scale of contextual bidding signals coupled with proprietary behavioral models.

    The platform also includes a full service agency team and unified creative strategy that delivers ad creative ideation and execution.

    Aarki has worked with hundreds of advertisers over 14 years and sees 4.7M ad requests per second from over 10B devices each with 75 contextual signals feeding a 800B row AI model database

    .

    It is privately held headquartered in San Francisco with offices across the US, EMEA, and APAC.

    #J-18808-Ljbffr
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