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    Director, Performance Marketing and Operations - New York, NY, United States - The Trade Desk

    The Trade Desk
    The Trade Desk New York, NY, United States

    1 week ago

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    Description

    The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

    So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk

    What you'll do:

    Reporting to the Senior Director of Global Growth Marketing & Operations, the global Director of Performance Marketing & Operations will be responsible for uncovering the most relevant insights that empower our business teams to sell. We're looking for a storyteller who gets excited about simplifying data and building relationships.

    • Develop and execute a comprehensive global performance marketing strategy including ABM campaigns designed to acquire new customers & grow existing accounts
    • Partner across the marketing (digital, events, editorial & content, product marketing) to define & develop strong cross-channel marketing campaigns
    • Be a trusted partner to leaders on our business development team by providing actionable marketing insights to drive growth in key accounts & obsess about lead quality to ensure only the best leads get routed to the business
    • Own the automation roadmap, which includes;
      • Quarterly needs assessments across the marketing org
      • Prioritize and plan out roadmap in collaboration with team and agency
      • Report back on results of enhancements
    • Own our marketing technology stack and help the team to assess and prioritize new technology along with our partners in technology operations
    • Supreme attention to detail to prevent issues from arising and great at trouble-shooting and resolving quickly, if they do.

    Who you are:

    • BA/BS degree or equivalent practical experience
    • You have 12+ years of work experience and 5+ years' experience in B2B marketing with demonstrated lead, pipeline and revenue growth.
    • Proficiency in CRM tools (Salesforce and Marketo), familiarity with analytic tools (Bizible, Excel, Tableau)
    • You have deep experience with Marketo (10+ years & Marketo certified), SFDC, and related platform integrations (i.e. Splash, zoom, etc) .
    • Experience working with and presenting to sales teams
    • Compelling storyteller obsessed with performance motivated to simplify complexity.
    • High EQ with the ability to build relationships across large teams and thrive in fast-paced environment.
    • Detail-oriented, take-ownership attitude, self-organizing and highly skilled in time management to facilitate involvement in multiple projects
    • Able to work independently with autonomously and communicate up, down and laterally to project stakeholders
    • You are data driven, and a continual learner. You're always researching new strategies and techniques to continuously improve your programs.
    • You are both equal parts strategist and practitioner. Hands-on experience is necessary.
    • You are goal oriented and not afraid to set stretch targets and potentially fall short.
    • You have excellent analytical, organizational and time management skills.
    • Must thrive in a fast paced, iterative, deadline driven environment
    • Willing to travel.

    #LI-DP1

    The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

    #J-18808-Ljbffr
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