D S

MBA candidate at The Tuck School of Business at Dartmouth

Previously, I pursued my career in Product, Marketing, and Financial Management at Samsung Electronics, HQ to gain professional insights in both product and business and have a balanced skillset in strategy and execution.

Samsung C-Lab Venture Team 1
• Invented meditation performance-tracking digital therapeutics app, Soom, with full-year entrepreneurial execution, optimized implementation with agile management and task distribution and was selected to showcase at CES 2023
• Produced plot and storyline of an investment proposal, product plans and go-to-market strategy single-handedly and pitched before C-suite management; co-won competition out of 400+ teams and secured $70,000 team budget
• Selected as a best case to present product-market-fit & customer development strategy to all incubated teams

Mobile Advertising Service Group
• Managed machine learning-driven ads recommendation product on a demand-side mobile advertising platform
• Created a full cycle product roadmap & requirements aligning with Product Marketing, Sales, & Engineering leads 
• Improved machine learning (ML) models’ performance by 10% by consolidating company-wide data sources into Samsung mobile data warehouse and creating a necessary cloud data stream into ML platform
• Controlled stable revenue stream by engineering user-targeting logic based on predictive behavior dynamics

Global Brand Marketing Group
- Prioritized and redistributed workstreams for Product/Biz ops/UX/Marketing teams by executing full-scale quant/qual market intelligence projects over 30,000+ respondents of users and experts across four continents
- Authored 20+ service Product and Marketing strategies reports to set up corporate service agenda/guidelines

Artificial Intelligence Assistant (Bixby) Go-to-market Strategy
- Devised AI go-to-market strategy, brand architecture, and competitive analysis, earning one-year early promotion
- Delivered 1.2M clicks & purchases worth $3M+ media value by leveraging Bixby as a new marketing channel
- Organized and directed cross-functional taskforce: AI developers, UX designers, digital marketers, sales managers

Samsung Health, PEN.UP Revitalization Strategy & Samsung Pay Business Development Strategy
- Proposed Samsung Health data B2B business; obtained CEO's consent, received the budget, and facilitated revitalization
- Championed PEN.UP, a native drawing app, from termination by persuading C-suites on network and lock-in effect
- Achieved 30% CAGR for number of Pay users by prioritizing pragmatic features (Transit Card/Money Transfer),
removing technical bottlenecks, preparing UX guidelines, and identifying hot fixes on app payment errors
- Derived Samsung Pay business impact based on Market Mix Modeling and indices on sales uplift and ROI
- Prioritized and redistributed workstreams for Product/Biz ops/UX/Marketing teams by executing full-scale quant/qual market intelligence projects over 30,000+ respondents of users and experts across four continents

MBA and  Masters in Engineering Management Dual Degree at Tuck School of Business at Dartmouth College