Head of Growth - New York, United States - Tally Health

Description

About Us

Tally Health is a consumer longevity company founded to change the way we age. Co-founded by world-renowned longevity scientist Dr. David Sinclair, Tally Healths proprietary epigenetic age test and interventions give people the science-backed tools to live healthier, for longer. Tally Health is backed by L Catterton, Forerunner Ventures, and celebrities including John Legend, Chrissy Teigen, Pedro Pascal, Shonda Rhimes, Kevin Hart, and Rich Roll. To learn more about Tally Health, visit

The Role

As the Head of Growth, you will play a pivotal role in shaping and executing Tally Healths marketing strategy to further elevate our brand, expand our reach, and drive revenue growth. You will lead the marketing team, collaborate closely with other members of the leadership team, and leverage your deep experience in high-growth scaling to create impactful marketing initiatives.

Background in owning paid / performance marketing channels is a must; advanced analytics skills in Segment and SQL are preferred. The Head of Growth will report directly to Tally Healths CEO.

This position is open to remote-based candidates but will require travel to Tally Healths headquarters in New York as needed.

We are seeking a driven professional with a proven track record in direct-to-consumer businesses, particularly with consumer healthcare and/or e-commerce experience. The ideal candidate will possess a unique blend of strategic vision, analytical prowess, and hands-on experience in quantitative marketing techniques, with a focus on performance marketing. We are looking for a person who is passionate about our mission, excited to make an impact, enjoys learning and collaborating with others, and above all, is kind and ambitious. We are on an exciting journey and we'd love your help.

Key Responsibilities:

Strategic Planning and Execution:

• Design multi-channel marketing objectives for DTC acquisition and retention, including brand and performance channels and CRM, to drive efficient revenue growth.
• Manage reporting of performance marketing and brand initiatives, taking a data-driven approach to decision-making.
• Work with CEO to craft strategy for entering and winning in new points of distribution including retail.

Customer Acquisition & Retention:

• Define media mix and plan and tightly manage online and offline media budget optimizing to deliver efficient CPAs while achieving ambitious DTC growth targets.
• Drive customer acquisition initiatives utilizing various channels, including digital marketing, content marketing, social media, email, SEO/SEM, events, influencer, partnerships, and PR.
• Develop, with internal and external resources, brand-right creative designed to convert new subscribers and members.
• Manage agencies and team members, including selecting providers, making in-source/out-source decisions.
• Define and execute retention/reactivation strategies, working with product and engineering teams, to improve cross-service attachment rate and drive patient lifetime value.
• Define adtech and marketing tech stack, selecting and implementing tools and automation to drive efficiencies.
• Utilize market & competitive research to segment and define target markets, identify customer behavior, and refine and improve the product value proposition.

Product Marketing and Positioning:

• Lead funnel conversion efforts, owning all copy, visuals and A/B testing.
• Collaborate with product and engineering teams to develop and execute effective go-to-market strategies for new products or enhancements, ensuring seamless integration of market trends and user feedback into product features and enhancements.
• Ensure product positioning aligns with market trends and patient needs as well as the Tally Health brand identity.
• Data-Driven Insights and Analytics:
• Leverage data and analytics to make informed decisions, measure marketing effectiveness, and optimize campaigns for maximum impact.
• Establish and monitor KPIs to assess overall marketing performance and ROI.
• Track industry trends, market dynamics, and competitive landscape. Conduct market research and analysis to identify opportunities, threats, and emerging market segments.

Brand Management:

• Oversee the evolution and reinforcement of the Tally Health brand, ensuring it aligns with our market positioning and resonates with our target audiences.
• Own the brand voice and define and enforce brand and style guidelines, setting creative strategy and ensuring clear and powerful messages about the products, brand and value proposition tailored for different DTC segments.
• Curate and maintain the company's content calendar, generating compelling and conversion-oriented content across all channels and ensuring alignment with marketing objectives and brand messaging.

Leadership and Team Development:

• Provide strong leadership to the marketing team, fostering a culture of excellence, collaboration, psychological safety, and innovation.
• Mentor and develop team members to enhance their skills and capabilities.
• Define team organizational structure and make key marketing hires as needed.
• Collaborate closely with cross-functional teams, including product, operations, and science/R&D, to ensure alignment and integration of marketing efforts.

Who You Are

• 7+ experience as a performance marketing or growth marketing executive [with at least 3 years of management experience]
• Proven track record in a high-growth/fast-scaling direct-to-consumer (DTC) startup company Series A or later. DTC health and wellness or e-commerce experience preferred.
• Demonstrated success in developing and executing comprehensive marketing strategies that contributed to revenue growth and market expansion.
• Owned large monthly marketing budgets (6+ digits) with experience optimizing the marketing mix for efficiency.
• Expertise in analyzing and interpreting data to drive product and marketing strategies, with a strong background in conducting A/B testing and experimentation. Advanced knowledge of Segment and SQL preferred.
• Demonstrated resilience and adaptability in a fast-paced startup environment, with a strong capacity for navigating change and an entrepreneurial mindset.
• Expertise in quantitative marketing techniques, including performance marketing, data analytics, and ROI optimization.
• Strong analytical skills with the ability to interpret complex data and insights to drive informed decision-making.
• Excellent verbal and written communication skills, master storyteller with ability to craft a compelling narrative across different channels

Tally Health is committed to bringing together humans from different backgrounds and perspectives and providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.