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    Senior GTM Strategy Manager, Photoshop - San Francisco, United States - Adobe

    Adobe
    Adobe San Francisco, United States

    4 weeks ago

    Default job background
    Full time
    Description

    JOB LEVEL

    P40

    EMPLOYEE ROLE

    Individual Contributor

    The Opportunity

    As the go-to expert on acquisition growth strategies within the Digital Media Global GTM team, the Senior GTM Strategy Manager, Photoshop will drive nurture and conversion optimization for Adobe's highest priority creative tool - Photoshop. A deep knowledge of digital marketing and product-led growth practices across customer segments will serve well as we partner with many internal Adobe teams to lead sophisticated, multi-channel initiatives that drive improved customer experiences, increased new user success and greater customer retention.

    This team provides business critical insights using analytics, ensures multi-functional alignment of goals and execution, and helps teams drive strategic partnerships and new initiatives forward globally. We work cross-functionally to define our campaign and persona-level customer journey requirements across demand creation, nurture, conversion and engagement by segment to increase long term customer growth. Team members are analytical and strategic, with a pragmatic sense for how to get things done, through positive relationships across the organization.

    What you'll Do

    • Collaborate with Marketing, Sales, Finance, Operations and Product teams to develop and implement plans that deliver quarterly and annual objectives and key results and ARR targets
    • Use data driven business models to optimize consideration and conversion motions across the acquisition funnel
    • Obsess over all customer experience journeys, find opportunities for improvement and drive multi-functional teams to deliver against long-term customer growth goals
    • Collaborate with Analytics teams to understand trends in the business and develop insights that translate into impactful recommendations for growth
    • Drive testing priorities across marketing and product groups with clear learning agendas that address business & customer needs and amplify discovery and success of key product value
    • Develop and maintain expertise in Photo & Imaging's key customer segments, and provide insights back to Product teams that result in improved product capabilities

    What you need to succeed

    • BS/BA with 7+ years marketing, software, high tech, or management consulting experience
    • Customer-first orientation, with experience working on B2C products or services
    • Deep understanding of digital business models and how to test and optimize customer experiences to deliver results
    • Genuine desire to have your impact measured in real-world metrics that correlate to near term and longer-term sales success
    • Successful in dynamic environments, rapidly anticipating and adapting to shifting priorities
    • Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives
    • Ability to rapidly assess a problem, define options, evaluate and implement to address critical business issues
    • The desire and ability to take a stand and advocate a course of action, presenting supporting facts and data to back up the position
    • Outstanding communication and social skills, both verbal and written, at all levels
    • A strong sense of self, balanced with the strive to put team first
    • Global cultural awareness and experience
    Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $117,900 -- $209,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

    Internal Opportunities

    Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We're glad that you're pursuing a new opportunity at Adobe

    Put your best foot forward:

    1. Update your Resume/CV and Workday profile – don't forget to include your uniquely 'Adobe' experiences and volunteer work.

    2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you're interested in.

    3. Check out these tips to help you prep for interviews.

    4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

    Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

    At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

    If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact

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