- Provide and create clinical content for modality product marketing managers to support adoption and integration of key-product messaging and clinical claims into marketing materials.
- Manage the collection of clinical images, by obtaining customer release forms, ensuring appropriate clinical descriptions, and maintaining clinical images data bases.
- Demonstrate modality capabilities at industry trade shows, in the HQ Customer Center, and during sales calls.
- Contribute and advise on clinical aspects of marketing execution for marketing collaterals, presentation content, etc.
- Manage the clinical related aspects of national show/reference sites.
- Manage the clinical related aspects of the site visit process (Houston Customer Center and national show sites).
- Actively participate in all site visits for system demonstration (Houston Customer Center and national show sites).
- Actively participate in "hot site" escalation resolution for clinical related topics.
- Establish global, best-practice sharing through peer-to-peer clinical marketing operations mechanisms (tcons, webx & webinars).
- Contribute to modality Applications Training Summit, Masters Courses, and Global Sales Training Clinical Sessions on an as needed basis.
- Participate in customer engagements, focus groups, user groups, advisory boards and other market-related activities to assist in the collection, definition and validation of clinical market needs and requirements.
- Work with NPI (New Product Introduction) teams globally to ensure successful planning and execution of clinical marketing training.
- Actively support the US strategic marketing plan
- Bachelor's degree or higher in related scientific or clinical discipline; or relevant equivalent work experience.
- MR certification or MR experience desired
- 8-10 years' medical imaging clinical experience as an MR Radiological Technologist required
- Experience in training end users is preferred.
- Strong presentation skills and development skills with excellent ability to synthesize and explain complex issues.
- Excellent Oral and written communication skills in English and ability to quickly build relationships with internal team and customers.
- Ability to travel domestically (40-50%), and occasionally international.
- Experience in product marketing is preferred.
- Creative, flexible and well-organized.
- Team oriented - ability to motivate and work well with diverse, global and cross-functional teams.
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Clinical Marketing Specialist- MR - Houston, United States - United Imaging North America
Description
Job Description
Job DescriptionDescription:Clinical Marketing Specialist, MR
Who we are?
United Imaging is a leading global medical device developer and supplier with a diversified portfolio of advanced medical products, digital healthcare solutions, and intelligent solutions that cover the entire process of imaging diagnosis and treatment. From our North American HQ in Houston, we are passionate about expanding our customer sales and support structure, embracing the highest quality and craftsmanship in each of our medical imaging products, and dedicated to building an outstanding organization.
Join our innovative team with the mission of developing and supplying advanced technologies and improving patient care worldwide. As part of our global team, you will have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career.
Company Page:
Benefits
When joining our team, we offer the following benefits: medical, dental, vision, short- & long-term disability insurance, employee assistance program, company paid basic life insurance, 401(k) with employer match, paid time off, sick leave, and (10) paid holidays.
Job Summary
The Clinical Marketing Specialist, Magnetic Resonance, works closely with the Modality Vice President, Product Managers, Product Marketing Managers, Modality Managers, and Clinical Application Specialists. In this role, the Clinical Marketing Specialist is instrumental in supporting all clinical activities for product marketing, direct sales support, and for new product introduction and product feedback from the US to our global Headquarters. Successful candidates will demonstrate the characteristics of authenticity and integrity that is needed to build meaningful and lasting relationships with our customers.
Duties & Responsibilities
Minimum Requirements
Education
Experience
Required Skills or/ Attributes
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