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    Lifecycle Marketing Manager - New York, NY, United States - Ramp

    Ramp
    Ramp New York, NY, United States

    4 weeks ago

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    Description
    About Ramp

    Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it's working: over 15,000 businesses on Ramp to save an average 5% and close their books 8x faster.

    Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.

    Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies-Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One-as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company's #1 Most Innovative Company in North America, LinkedIn's #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.

    About the Role

    Ramp is in a critical growth phase - join our Growth team to write, send, analyze, and manage communications campaigns across our customer acquisition and activation funnels, primarily focused on the top-of-funnel cohort. As an early member of Ramp's Growth team, you will work closely with cross-functional members of our Product Marketing, Product Management, and Content & Communications teams as a strategic partner and executional support to move numbers up and to the right.

    What You'll Do
    • Develop and execute strategies and experiments to move prospects from our top-of-funnel lifecycle stages into consideration and purchase
    • Deeply understand Ramp's ICP and prospects to deliver the best possible message at the right time
    • Drive and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams
    • Implement and update emails, campaigns, and workflows in Hubspot
    What You Need
    • Minimum 3 years of experience in growth or lifecycle marketing, with an emphasis on email program management
    • Strong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflows
    • Exceptional copywriting skills and an eye for great design
    • Knowledge of CRM & other email systems, attribution models, and lead scoring
    • Business intelligence & analytics tools e.g, Looker, Amplitude
    • Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data
    • Experience owning a numerical goal and driving experiments & campaigns to achieve that goal
    • Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams
    • Critical lens for audiences and the ability to quickly and accurately turn generalized insights into actions
    Nice-to-Haves
    • Editorial or writing experience, whether in-house or actually writing a newsletter yourself
    • Experience at high-growth startups and/or email marketing agencies
    • HTML and CSS background, specifically within email marketing best practices
    • Familiarity with SQL and database analysis
    Benefits (for U.S.-based full-time employees)
    • 100% medical, dental & vision insurance coverage for you
      • Partially covered for your dependents
      • One Medical annual membership
    • 401k (including employer match on contributions made while employed by Ramp)
    • Flexible PTO
    • Fertility HRA (up to $5,000 per year)
    • WFH stipend to support your home office needs
    • Wellness stipend
    • Parental Leave
    • Relocation support
    • Pet insurance
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