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    Senior Trade Marketing Lead, Kroger - Cincinnati, United States - ARI (Axcel Recruiting Inc.)

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    Description

    Job Title:
    Senior Trade Marketing Lead - Kroger & Albertsons Account


    Location:
    Cincinnati, OH or Remote


    Overview:


    As a Senior Trade Marketing Lead overseeing the Kroger & Albertsons account, you will play a pivotal role in providing analytical support and developing sales and trade strategy to achieve segment growth and financial targets.

    This position is a unique blend of National Account Sales, Trade Fund Management, Category Insight, Category Management, Shopper Marketing and Data Analytics, requiring strong cross-functional competency.


    Key Responsibilities:

    Account Management:
    Lead and manage the Kroger & Albertsons account, developing and nurturing strong relationships with key stakeholders.

    Drive collaborative efforts to achieve growth and financial targets.

    Trade Marketing and Sales Strategy:
    Develop and implement trade marketing and sales strategies aligned with overall business objectives.

    Utilize data analytics to identify opportunities, trends, and areas for improvement.


    Cross-Functional Collaboration:
    Work closely with Sales, Shopper Marketing, Consumer Insights, and Category Management teams to ensure coordinated efforts and holistic strategies.

    Provide leadership and guidance in a cross-functional environment.

    Experience with Kroger & Albertsons:
    Utilize your expertise and experience with Kroger and/or Albertsons to tailor strategies to the unique dynamics of these accounts.

    Leverage understanding of 84.51 to enhance data-driven decision-making.


    Sales & Trade Finance:
    Demonstrate proficiency in sales and trade finance to develop and manage budgets effectively.

    Provide financial insights and recommendations to optimize trade investments.


    National Account Strategy:
    Be a self-starter capable of developing and executing national account finance and sales strategies.

    Drive initiatives to enhance market share and profitability.


    Qualifications and Skills:
    Bachelor's degree in Business, Marketing, or a related field (MBA is a plus).

    years of experience in trade marketing, sales, and account management, with a focus on Kroger and/or Albertsons.

    Proven success in developing and implementing trade marketing and sales strategies.

    Experience with 84.51 data analytics platform.

    Strong analytical skills and proficiency in sales and trade finance.

    Self-motivated with the ability to drive national account strategy and execution.

    #J-18808-Ljbffr


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