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    Director of Marketing - San Diego, United States - Workshops for Warriors

    Workshops for Warriors
    Workshops for Warriors San Diego, United States

    3 weeks ago

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    Description


    Workshops for Warriors is seeking a seasoned and strategic Director of Marketing and Public Relations to join our dynamic team.

    Reporting to the Chief Advancement Officer you will lead the planning, development, and execution of comprehensive marketing and public relations strategies across a variety of channels, which promote our educational programs, enhance brand visibility, and drive both prospective student and donor engagement.


    The ideal candidate will have a proven track record in strategic marketing and public relations, exceptional leadership skills, and a passion for driving organizational success through effective communication.

    Able to present effectively across all digital platforms as well as in person, you will be as comfortable in front of groups large and small as you are behind a keyboard.

    .


    Strategies will also include developing marketing communications, public relations activities, brand positioning, and all types of communications with donors, constituents, prospective students, and the community.


    This job is a good fit for an ambitious person with exceptional marketing skills, who is willing to wear many hats and roll-up their sleeves to plan, develop, and manage the marketing efforts of a fast-growing veteran-focused educational institution and non-profit.


    Duties and Responsibilities:

    Strategic Planning and Development:
    Develop, lead, and implement a cohesive strategic marketing and public relations plan aligned with organizational objectives and goals.
    Collaborate with cross-functional teams to ensure alignment of marketing and PR efforts with broader organizational strategies.
    Stay abreast of industry trends and emerging technologies to ensure the company's presence remains innovative and competitive.


    Brand Management:
    Oversee the development and maintenance of the organization's brand identity.
    Ensure consistent internal and external messaging and branding across all communication channels.


    Public & Media Relations:
    Cultivate and maintain relationships with media outlets, influencers, and key stakeholders.
    Develop and execute public relations campaigns to enhance the organization's public image.
    Serve as the primary point of contact for media inquiries and coordinate responses.
    Proactively seek opportunities for media coverage to promote organizational initiatives.
    Coordinate event-related marketing and public relations efforts.


    Team Leadership and Collaboration:
    Lead and mentor a high-performing marketing team.
    Foster a positive, innovative, and collaborative work environment within the marketing team.
    Conduct regular performance reviews and professional development initiatives for team members.
    Collaborate with cross-functional teams to ensure cohesive and effective marketing campaigns.


    Content Development:
    Lead the creation of compelling content for various channels, including press releases, articles, blog posts, and social media.
    Collaborate with internal teams to gather information and develop content that aligns with organizational messaging.


    Digital Marketing:
    Develop and implement digital marketing strategies to enhance online presence.
    Oversee social media management, online advertising, and email marketing campaigns.


    Budget Management:


    Develop and manage the marketing budget, ensuring cost-effective campaigns and efficient allocation of resources, along with identifying opportunities for cost-savings.


    Analytics and Reporting:
    Utilize analytics tools to track and analyze marketing performance.
    Provide regular reports to leadership, highlighting key metrics and insights.

    All other duties as assigned.


    Qualifications & Work Experience:


    To perform this job successfully, the candidate must be able to perform each essential duty satisfactorily (with or without an accommodation).

    The requirements listed below are representative of the knowledge, skill, and/or ability required.

    Bachelor's degree required in Marketing, Communications, Business, Public Relations, or a related field; MBA or equivalent business experience preferred.

    3+ years of experience in strategic marketing and public relations leadership roles, with a track record of successful campaigns and initiatives.

    Nonprofit or education experience preferred.
    2+ years of experience in Affiliate Marketing.
    8+ years of demonstrated ability in planning, developing, and executing successful campaigns across digital and traditional marketing channels.
    2+ years of experience in managing a department budget.


    Required Skills/Abilities:
    Excellent verbal and written communication skills.
    Advanced understanding and application of marketing strategy and integrated marketing communications.
    Strategic thinker with the ability to analyze data and make data-driven decisions.
    Strong understanding of digital marketing, content creation, and social media strategies.
    Strong working ability of Microsoft Office products (Excel, Word, PowerPoint, etc.)
    Superior organizational skills including attention to detail and time management.

    Ability to establish and nurture collaborative relationships at all levels, and identify needs and deliver solutions that achieve employee, team, and school goals and satisfaction.

    Ownership & Drive— ability to work in a fast-paced environment with strong follow-through and a focus on owning the outcome.

    Ability to effectively partner with leadership and colleagues to ensure deadlines are met, while navigating multiple priorities and deliverables.
    Dependability–Has exhibited the quality of being reliable and flexible to be available when needed.
    Unwavering commitment to transparency, accountability, and driving results for yourself, and your team members and stakeholders.
    Very people oriented, supports a positive working environment.
    Ability to work independently and as part of a team.

    Important Notes

    Position Details:
    This is a full-time salaried (exempt) position (40+ hours/week).

    Pay:

    This pay does not include any opportunity for incentive compensation and is only reflective of the base pay for this position.

    The range of pay for this California-based position is $115,000-$130,000 annually.

    Incentive Compensation:
    This position is eligible for incentive compensation. Incentive Compensation is in addition to base compensation depending on performance.

    The actual compensation offer will carefully consider a wide range of factors including your skills, qualifications, experience, and location.

    If your experience looks a little different from what we've listed and you think can bring value to Workshops for Warriors, we would love to learn more about you and encourage you to apply.


    Benefits and Perks:
    Workshops for Warriors makes available comprehensive benefits after 30 days of employment.

    Options include Medical (50% employer contribution), dental and vision coverage (100% employer contribution), a 401k program with employer match, 8 paid holidays, Flexible work hours (position dependent), and paid time off.


    Dress code:
    Our office staff works in a business casual or relaxed business casual environment.

    Supervisory:
    Supervises an in-house marketing team and oversees relationships with outside marketing agencies.

    Physical Requirements:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    While performing the duties of this job, the employee is regularly required to talk or hear.


    The employee frequently is required to stand; sit; walk; use hands to finger, handle or feel; and reach with hands and arms.

    The employee is regularly required to push, move, lift or otherwise bear 10-30lbs.

    Applications may include but are not limited to repetitive work using a computer keyboard, mouse and headphones while sitting and/or standing at an assigned work desk area.


    Work Environment:
    The employee works in an office/administration building in an urban industrial neighborhood. Other areas within the school are mixed use such as classrooms, welding and machining areas.

    Employee may have additional environmental hazards such as: chemical, electrical, flammable, or mechanical in nature.


    E-Verify Compliance Statement:
    Workshops for Warriors, Inc. participates in the E-Verify program. We ensure employment eligibility of all employees by using the E-Verify electronic verification system.

    Policy for Discrimination, Harassment and

    Retaliation Prevention:


    Workshops for Warriors is committed to providing a professional work environment free from discrimination and harassment, including discrimination and harassment based on a protected characteristic, and an environment free from retaliation for participating in any protected activity covered by this policy.

    Workshops for Warriors is committed to providing equal employment opportunities to all employees and applicants for employment.

    Accordingly, we have adopted and maintain this anti-discrimination policy designed to encourage professional and respectful behavior and prevent discriminatory and harassing conduct in our workplace.


    Workshops for Warriors employees are expected to assume responsibility for maintaining a work environment that is free from discrimination, harassment, and retaliation.

    Employees are encouraged to promptly report conduct that they believe violates this policy so that we have an opportunity to address and resolve any concerns.

    Managers and supervisors are required to promptly report conduct that they believe violates this policy.

    We are committed to responding to alleged violations of this policy in a timely and fair manner and to taking appropriate action aimed at ending the prohibited conduct.


    EEO Statement:
    Workshops for Warriors is committed to providing equal employment opportunities to all employees, applicants, unpaid interns, and volunteers without regard to actual or perceived: race (including hair texture or protected hairstyles, e.g.

    braids, locks, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin (including language use restrictions), ancestry, citizenship, disability (mental and physical) including HIV and AIDS, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, family and medical leave status, domestic violence victim status, political affiliation, and any other status protected by federal, state, or local law.


    All openings are subject to change without notice, due to the volume of applications / resumes received, we are unable to respond to status inquiries.

    Please be assured that your information is being properly handled and forwarded to the appropriate hiring staff. If your skills and qualifications meet the needs of the job, you will be contacted.

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