- Assists the vice president for external relations in the development and oversight of the execution of strategic social media initiatives in support of institutional goals.
- Identifies, creates and maintains content of collegewide social media accounts.
- Works with advertising vendors to create and run digital advertising campaigns.
- Monitors daily social activity related to the College and engages diverse communities through relevant content, problem solving and customer service.
- Maintains an editorial calendar for key social and digital media initiatives and implements campaigns to build the College's visibility and enhance its reputation.
- Tracks and analyzes metrics to produce regular reports for key stakeholders that cover campaign effectiveness, engagement and general trends for social and digital media campaigns.
- Works collaboratively with web, marketing and media relations staff to integrate social and digital media into promotional campaigns and campus and College communications.
- Collaborates with the web manager to assist with content creation.
- Identifies new technologies and trends and plans and manages campaign budgets.
- Maintains a database of College-sponsored accounts.
- Recommends, communicates, and maintains collegewide social media guidelines.
- Delegates task responsibilities to marketing support staff on various promotional projects as needed.
- Oversees the creation of graphics, videos, blog posts, and other interactive formats that are in line with the College's branding goals.
- Tracks digital traffic, ROI, web-related data analysis, and other metrics.
- Performs other related duties as required.
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Digital Communications Manager - Dover, United States - Delaware Technical & Community College
Description
Position Details
Position Information
Position Title
Digital Communications Manager
Position Number
Position Type
Regular Full-Time
Hiring Location
Office of the President-Dover, DE
Contact Phone Number
Contact Email Address
Work Location
Office of the President-Dover, DE
Position Specific Details
Salary
$69,258
Classification Information
Classification Title
Digital Communications Manager
Job Code
3160 (FT), 3660 (PT)
FLSA
Exempt
Position Pay Grade
B/C 19
Position Type
Full-Time
Summary Statement
The digital communications manager is in charge of assisting the vice president for external relations to promote the College's products and goals to the public, either as part of a specific campaign or on a holistic level.
Using the latest digital marketing strategies, this position fosters brand awareness and loyalty across a wide-reaching audience and promotes the College's mission on social and digital media platforms.
Nature and Scope
The manager of digital communications manager reports to the vice president for external relations.
This position is responsible for assisting the vice president with developing, leading, and maintaining collegewide social and digital media strategy, including assessing digital media activities and performance, identifying strategic opportunities and developing effective programs to advance institutional objectives.
Typical internal contacts include vice presidents, college and campus administrators, department chairs, faculty, and staff. External contacts include advertising vendors and the public.Principal Accountabilities
An incumbent may perform any combination of the below listed accountabilities:
Knowledge Skills and Abilities
Knowledge of social and digital media platforms Knowledge of Microsoft Office Suite and other communications software
Knowledge of photography and use of images and video on social and digital media platforms
Knowledge of College goals, objectives, policies, procedures, structure and operations
Knowledge of strategic planning
Skill in communicating effectively utilizing public relations and marketing principles and practices
Skill in strategic planning to effect change in a multi-cultural environment
Skill in project management
Ability to assess social and digital media activities and performance, identify strategic opportunities, and develop effective programs to advance institutional objectives
Ability to work under pressure and set priorities within a fast-paced environment
Ability to demonstrate initiative and creativity by consistently generating new ideas
Ability to make sound judgments regarding how to complete responsibilities in compliance with College standards and guidelines
Ability to communicate effectively, both orally and in writing, and relate to a diverse population in a multicultural environment.
Minimum Qualifications
Bachelor's degree in a relevant field such as public relations, marketing, communications, business or advertising and two (2) years of relevant experience or equivalent combination of education and experience.
