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    Product Marketing Manager - San Francisco, United States - psudo

    psudo
    psudo San Francisco, United States

    2 weeks ago

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    Description
    Other locations: Canada, London, India & Australia.

    Remote: OK

    Job role:

    We're on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

    Responsibilities:
    • Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
    • Content Development - Conceptualize and create educational product and solution content for a variety of platforms
    • Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
    • Sales enablement - Communicate value proposition and provide high value sales tools, training, and collateral
    • Demand generation - Develop and implement strategies to drive product awareness and demand
    • Evangelism - Serve as a company spokesperson and go-to thought leader for the product
    Requirements:
    • BA / BS (MBA Preferred) with 2-3 years prior experience in a similar position (open to talk to freshers too)
    • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
    • Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
    • Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
    • Ability to effectively lead, inspire, and mentor direct and indirect reports
    • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
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