- Drive comprehensive media strategies that support client goals, including everything from targeted pitches and accurate media targeting to developing holistic campaigns.
- Direct staff independently on media relations and interactions with media, while continuing to work directly with top-level media on a regular basis.
- Possess the ability to discuss effective media strategies with clients and independently provide counsel on plans, programs, media responses, issues management, etc.
- Consistently provide client ready materials.
- Provide key messaging that is consistently on the mark related to campaigns, initiatives, client business strategies, etc. with little input/oversight, and suggest new messaging to clients.
- Serve as day-to-day account lead for 1-2 clients, including as strategic contact for senior clients. For additional accounts, serve as one of the main points of contact for counsel and strategy.
- Effectively run client meetings.
- Finalize all communications strategies, social media, and marketing plans.
- Expertly manage all ongoing client reporting for projects/campaigns and annual client goals.
- Identify issues before they become problems and provide solutions proactively and independently.
- Develop good working relationships with clients and be able to offer credible options and solutions related to strategy, execution, issues management, merchandising, etc.
- Be fully aligned with clients on timelines and the activities that will be executed as part of the overall strategy and be in consistent communication with the client to ensure needs are being met.
- Effectively supervise team members with fewer years of experience.
- Groom/train junior staff on best practices in PR/Communications and Account Service.
- Mentor junior staff including ongoing discussions about career goals.
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Public Relations Account Leader - Dallas, United States - LDWW
Description
LDWW is looking for a Director or Managing Director (6-10 years of experience) to join its communications/PR team and assist on the firms work for nationally recognized brands. The ideal candidate will possess a strong background in media relations/media strategy and the ability to manage accounts and teams.
OVERVIEW
Working at LDWW is a great opportunity to join a fun and interactive team doing great work in support of top brands and growing quickly across a flat organization. Our approach is to mentor and develop talent to give people opportunities for growth and leadership based on abilities and performance, beyond just years of experience, and we look forward to continuing to grow our firm alongside new team members who boost our ability to serve clients. The role includes the following capabilities and responsibilities, in addition to PR/comms basic requirements.
RESPONSIBILITIES
Communications/PR/Media Relations
Account Service/Client Relations
Team/Workflow Management & Collaboration