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Marketing Specialist - St Paul, United States - Brown & Caldwell
3 weeks ago
Description
Brown & CaldwellMarketing Specialist
Saint Paul ,
Minnesota
Apply Now
Description Brown and Caldwell (BC) has an exciting opportunity for a full-time Marketing/Proposal Specialist in our growth-oriented engineering, environmental consulting, and construction firm.
The Marketing Specialist spends approximately 50% of their time supporting BC's collaborative delivery business, known as Integrated Project Delivery (IPD), and 50% of their time on pursuits.
The IPD team partners with BC's offices across the United States and Guam to pursue and deliver collaborative delivery projects, with an emphasis on design-build.
The Marketing/Proposal Specialist collaborates broadly with leadership across the company.The role supports all aspects of sales services, marketing strategy, internal and external communications, and brand enhancement associated with BC's design-build business, with emphasis on marketing, pursuit planning, positioning, and proposal production.
Detailed Description:
The Marketing/Proposal Specialist reports to the Midwest Area Marketing Manager as the key marketing partner to the IPD Business Development Director and IPD Project Developers.
The role interfaces with BC's corporate marketing services organization to foster cross utilization of best practices and resources tailored to servicing IPD sales pursuits and general marketing.
Collaborating with the IPD leadership team, the Marketing/Proposal Specialist:Serves as point of contact and resource for IPD marketing needs.
Partners with the IPD Business Development Director and regional and area marketing staff to develop and implement best practices for the firm's IPD sales support processes and tools.
Educates fellow marketers on design-build project development and delivery.Implements BC's Plan to Win strategic selling process, including capture strategy development, pre-positioning, storyboarding, proposal development, interview preparation and coaching, and other client facing/project development activities.
Serves as primary marketer for IPD pursuits, which involves working with contractor partners to plan, develop, and execute design-build pursuits.
Supports administration of the IPD sales funnel database and prioritizes key opportunities. Works closely with local marketing and client teams to maintain accurate and up-to-date sales opportunity data. Partners with IPD Business Development Director to maintain list of priority IPD pursuits. Uses company tools to track actual sales and performance; documents and reports out as required.Curates and adds to the body of knowledge needed to support IPD client and pursuit development activities, including master project lists, resumes for IPD project staff, project descriptions, strategic brochures, sales presentations, project photographs, client testimonials, etc.
Collaborates with the Corporate Communications team to maintain and advance BC's IPD services profile and overall BC brand through proactive internal and external communication (e.g., press releases, social media, website, etc.), following company brand guidelines, to ensure a consistent brand identity through all channels.
Supports the sales portion of the annual business planning process for IPD in close partnership with the IPD Business Development Director and Area Marketing Managers.
Works with local client service managers, marketers, area leaders, IPD area champions, and business unit managers to develop appropriate sales budgets for IPD pursuits and gain alignment and commitment to specific sales goals for the firm's IPD business, each year.
Support's BC's membership and involvement with the Water Collaborative Delivery Association and Design-Build Institute of America (DBIA), including participating in conference planning for the annual DBIA Water/Wastewater Conference.
Collaborating with the Midwest Area, the Marketing/Proposal Specialist works closely with senior leaders supporting sales/marketing and business development efforts, including proposal tracking; supporting pre-positioning activities; creation of p rsuasive proposals, presentations, and marketing materials; team development and training; research of pursuits and client organizations; and maintenance of systems and tools to promote overall efficiency and effectiveness.
This position will be based in one of our Midwest offices.Primary responsibilities include:
Proposal / Presentation Development:
Partners with pursuit teams on area (water, wastewater, and infrastructure) pursuits to advance our positioning and deliver proposals that resonate with our clients.
Responsibilities include coordinating all elements of pursuits:
strategy development, messaging, formatting, proofreading, coordination with graphics, editing/review, compliance, brand adherence, and efficient and timely production. Ability to direct and lead interview preparation and coaching of technical staff as required.
Client Development:
Provides general business development support to facilitate client contact by Client Service Managers (CSM), including assembling information packages, connecting CSMs to other clients, experts, and opportunities within the organization, organizing client workshops and special events, and maintaining marketing files.
Work with CSMs to understand and respond to client needs, meetings, and events.Business Development:
Contributes to company marketing process improvements to support efficiency and overall sales program effectiveness.
Provides planning support for regional conferences to maximize presence and investment.
Marketing Information:
Manages process to create and maintain well-organized, up-to-date qualifications statements, project descriptions, and resumes that reflect firm strengths and client benefits.
Desired Skills and Experience:
4+ years of experience as a senior level marketer. At least 2 years of design-build experience, with a strong understanding of design-build project development considerations. Familiarity with the unique nature and capture of design-build pursuits. Team builder and mentor committed to excellence in action. Demonstrated expertise and experience in the engineering/construction industry. Decisive leader and strategic thinker. Excellent interpersonal and communications skills with emphasis on superior persuasive writing and presentation ability. Ability to multi-task, prioritize, and work independently as well as in team environments, often under tight deadline situations. Excellent communicator in all media - written, visual, oral. Bachelor's degree in related field or demonstrated equivalent. Experienced in MS Office (Word, PowerPoint, Excel, and Outlook) and Adobe InDesign.
Salary Range:
Benefits and Other Compensation:
Location A:
Salary Range:
$57,000- $77,000 About Brown and Caldwell Headquartered in Walnut Creek, California, Brown and Caldwell is a full-service environmental engineering and construction services firm with 52 offices and over 1,900 professionals across North America and the Pacific. For more than 75 years, we have created leading-edge environmental solutions for municipalities, private industry, and government agencies. We strive to be the company of choice-to our clients, who benefit from our passion for delivering exceptional quality, and to our employees, present and future, who share our commitment to client service, collaboration, and innovation. Join us, and you will find a home where you can do your best work, reach new levels of expertise, and enjoy exceptional development opportunities. For more information, visit This position is subject to a pre-employment background check and a pre-employment drug test. Notice to Third... For full info follow application link. Brown and Caldwell is proud to be an EEO/AAP Employer-Minorities/Women/Disabled/Protected Veterans are encouraged to apply.
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