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Marketing Director - Tampa, United States - FloodGate Medical Inc
Description
Job DescriptionThe Marketing Director, Direct-to-Consumer Segment is responsible for leading the development, implementation,
measurement, and refinement of strategies to fuel growth, engage our target audience of families who have a child who could
benefit from a speech device, and create a flawless service and product delivery experience. This role will manage and recruit
additional marketing team members or an external agency to support their strategies and achieve goals.
The Marketing Director,
Direct-to-Consumer Segment partners with executive leadership, the medical funding operations team, and other stakeholders to
ensure that the marketing strategy aligns with organizational strategy and goals. This role requires embracing technology,
continuously being curious, always showing a sense of urgency, and aligning with AbleNet's guiding principles.
Products
QuickTalker Freestyle
Minimum Requirements
10+ years direct to consumer healthcare marketing and/or healthcare business/sales channel development (Direct to consumer highly preferred)
Advanced knowledge of digital marketing strategies and tactics, including email, SMS, website, and social media
Able to think strategically to develop and execute marketing plans.
Strong analytical skills with the ability to build business cases around market trends and customer needs
Proven ability to influence and work collaboratively across various stakeholders, functions, and senior leaders with afocus on best outcomes
High aptitude for understanding the technology necessary to support marketing initiatives and continuous improvement
Excellent written and verbal communication skills
Salesforce CRM and Marketing Cloud
Education:
Bachelor's degree
MBA preferred
Job Requirements
Develop marketing strategies that drive demand generation, support a flawless service and product delivery experience,create family advocates, and promote re-engagement.
Maintain a deep understanding of what families like about working with AbleNet, their core needs, and barrierspreventing them from working with AbleNet.
Execute, measure, and refine marketing strategies to achieve revenue, operating profit, and net income goals as definedby executive leadership.
Establish frameworks for marketing team members to follow in their day-to-day execution of marketing strategy.
Partner with the data science team to uncover insights, develop customer segmentation, and leverage emergingtechnologies like AI.
Stay abreast of digital marketing trends and experiment with new technology and digital marketing techniques tosupport marketing strategies.
Monitor the competitive landscape to understand their positioning and go-to-market strategies.
All other duties as assigned by manager.
Compensation Information
Base:
$170,000 +/- $20,000
ESOP
Location
Company Headquarters:
Roseville, MN
Acceptable Candidate Location:
anywhere in the United States
This position is flexible:
onsite, hybrid, remote
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