- Design and implement a comprehensive marketing plan and strategies to create awareness of Cove's business activities.
- Design and implement a comprehensive marketing plan and strategies to create awareness of Cove's business activities.
- Conduct marketing analysis and research on competitors, opportunities for Cove, and stay abreast of competitor positioning.
- Work with leaders to implement strategies for building clinical volume (inpatient and outpatient), market share, referrals, and image.
- Collaborate with leaders to ensure programmatic growth targets are achieved.
- Collaborate with various departments within Cove to achieve Cove's strategic objectives and initiatives: Development Department, Clinical Departments, IT, etc.
- Build brand awareness including positioning and identifying Cove's potential customers.
- Drive Cove's brand strategy, including defining and imagining Cove's brand strategy to ensure that it is properly aligned with the Cove's strategic plan.
- Administer and manage Cove's marketing & digital marketing distribution channels/programs, including social media, internal website, email campaigns, and print to ensure brand consistency. Build and maintain a content calendar that attracts qualified audiences to our platforms
- Create copy, source copy, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications.
- Responsible for going out into the community to engage key stakeholders and referrals sources in order to increase referrals and meet targeted goals for Cove services.
- Effectively communicate the marketing plan to leaders within Cove.
- Create and manage advertising campaigns. Connect with influential media outlets and journalists to place stories about company initiatives.
- Produce ideas for promotional events or activities and organize them efficiently.
- Create and manage the budget for the marketing department in line with Cove's overall strategic plan.
- Manage Cove's overall online reputation as well as the online reputation for Cove's individual programs and locations. Generate positive online reviews and respond to reviews.
- Maximize website performance, track keyword rankings, and implement SEO strategies.
- Set and achieve strategic goals related to social media metrics, advertising, and marketing campaign initiatives.
- Manage and build email lists and campaigns.
- Train, supervise, evaluate, and provide oversight to teammates around the daily operations of the marketing department.
- Promote a culture of innovation, flexibility, and quality in all aspects of the marketing services.
- Promote and support the development of partnerships and integration between the service lines and marketing services.
- Perform other related duties necessary to accomplish the objectives of Cove and/or assigned by the CEO.
- Makes decisions and uses initiative consistent with all established organizational policies and procedures.
- Maintains the highest standards in ethical conduct, confidentiality, and quality.
- Models ideals of integrity, loyalty, and teamwork.
- Applies resources efficiently and responsibly.
- Sustain a positive, caring, supportive, and recovery-oriented environment.
- Identifies department and organizational needs and facilitates acquisition of resources to achieve these needs.
-
Marketing Director
2 weeks ago
Metro Development Group Tampa, United StatesMetro Development Group is the largest master-planned community developer in the Southeast. We are committed to forward-thinking, implementing innovative technology and world-class amenities to remain the gold standard in the development of master-planned communities. · The Marke ...
-
Director of Marketing
2 days ago
Crunch Fitness Tampa, United StatesDirector Of Marketing · Here We GROW Again Are you a potential Director of Marketing and ready to leave average in the past? Be a part of one of the greatest growth stories ever told in the fitness industry. With 60+ locations currently and 100+ locations planned; our Director o ...
-
Marketing Director
2 days ago
Colliers Tampa, United StatesMake your next move an expert one. · At Colliers it's not our success that sets us apart, it's how we achieve it. Our people are passionate, take ownership and always do what's right for our clients, people and communities. · Why Colliers? · Our enterprising environment needs ...
-
Director of Marketing
6 days ago
Armature Works Tampa, United StatesThe Heights District is a 50-acre mixed-use urban district anchored by the Hillsborough River and Downtown Tampa. Our central, riverfront location makes the Heights the hub and the heart of historic Tampa Bay. · The Heights District continues to evolve and expand with more amazi ...
-
Marketing Director
1 day ago
FloodGate Medical Inc Tampa, United StatesJob DescriptionThe Marketing Director, Direct-to-Consumer Segment is responsible for leading the development, implementation, measurement, and refinement of strategies to fuel growth, engage our target audience of families who have a child who could benefit from a speech device, ...
-
Marketing Director
3 weeks ago
FloodGate Medical Inc Tampa, United StatesJob Description · The Marketing Director, Direct-to-Consumer Segment is responsible for leading the development, implementation, measurement, and refinement of strategies to fuel growth, engage our target audience of families who have a child who could benefit from a speech devi ...
-
Director, Marketing
2 days ago
AEG Tampa, United StatesUnited Soccer League · Job Title: Director, Marketing - USL Super League · Position Type: Full-Time · Location: Tampa, FL (USL Headquarters) · Overview of the United Soccer League (USL) · The United Soccer League (USL) is the heartbeat of American soccer. Impacting more tha ...
-
Director of Marketing
1 week ago
ARMATURE WORKS, LLC Tampa, United StatesJob Description · Job DescriptionThe Heights District is a 50-acre mixed-use urban district anchored by the Hillsborough River and Downtown Tampa. Our central, riverfront location makes the Heights the hub and the heart of historic Tampa Bay. The Heights District continues to evo ...
-
Director Database Marketing
6 days ago
American Veterinary Group Tampa, United StatesJob Description · Job Description Description American Veterinary Group is hiring a Director of Database Marketing. Reporting to our VP of General Practice Marketing, you will focus on increasing client volume and awareness through direct-to-client communications. You will lead ...
-
Director of Product Marketing
2 days ago
NinjaOne Tampa, United StatesAbout The Role · We are looking for a product marketing leader with a proven ability to lead the product marketing function, make complex topics simple and tailored to our buying audiences, optimize impact of GTM motions, and drive growth. Reporting to the Sr. Director of Custom ...
-
Director of Product Marketing
6 days ago
Ashley Furniture Industries Inc Tampa, United StatesBuild You Career with Ashley · Join our Marketing team and help us drive brand awareness and engage with our target audiences. You'll collaborate with and support different parts of the business to create compelling consumer driven partnerships. Lead the charge and take ownersh ...
-
Director of Sales and Marketing
2 days ago
Nurse On Call Texas/Arizona Tampa, United StatesJob Description · This position is responsible for managing all aspects of marketing/sales including managing the members of the marketing/sales team for multiple locations and counties. Establishing and maintaining positive relationships with customers and referral sources, res ...
-
Director Database Marketing
2 weeks ago
American Veterinary Group Tampa, United StatesJob Description · Job DescriptionDescriptionAmerican Veterinary Group is hiring a Director of Database Marketing. Reporting to our VP of General Practice Marketing, you will focus on increasing client volume and awareness through direct-to-client communications. You will lead the ...
-
Director of Digital Marketing
1 week ago
ReliaQuest Tampa, United StatesWhy it's worth it: · As a Director of Digital Marketing with ReliaQuest, you will be responsible for developing and implementing our comprehensive website and digital marketing strategy in support of customer acquisition, expansion, and retention. You will lead a team in develop ...
-
Sales & Marketing Director
4 weeks ago
MAS Global Consulting Tampa, United StatesJob Description · Job DescriptionCompany Background · MAS Global, symbolizing "More" in Spanish, embodies our mission to broaden educational opportunities for women and Latinos in technology—a journey inspired by our Latina Founder's ascent from a low-income neighborhood in Mede ...
-
Director of Sales and Marketing
1 week ago
Nurse On Call Texas/Arizona Tampa, United StatesJob Description · Job DescriptionCompany Description · This is a Growing up and coming privately owned, values based Home Health Company searching for talented Medical Sales Individuals to join their Team · "Become part of an environment that has a major focus on clinician avail ...
-
Director of Marketing Operations
2 days ago
ReliaQuest Tampa, United StatesWhy it's worth it · Are you passionate about bringing sales and marketing together to drive revenue growth?Joining ReliaQuest's revenue operations team will allow you to be a strategic partner to Marketing, Business Development and Sales. As a Marketing Operations leader you'll b ...
-
Director, Marketing
1 week ago
AEG Tampa, United StatesUnited Soccer League · Job Title: · Director, Marketing - USL Super League · Position Type: · Full-Time · Location: · Tampa, FL (USL Headquarters) · Overview of the United Soccer League (USL) · The United Soccer League (USL) is the heartbeat of American soccer. Impacting ...
-
Director of Marketing
3 weeks ago
Florida Aquarium Tampa, United StatesPosition Summary · The Director of Marketing is focused on developing and implementing marketing strategies designed to strengthen the Aquarium's brand. The responsibilities of the Director of Marketing include developing a strategic marketing plan; supporting the execution of t ...
-
Director of Marketing
1 week ago
Crunch Fitness Tampa, United StatesHere We GROW Again · Are you a potential Director of Marketing · and ready to leave average in the past? Be a part of one of the greatest growth stories ever told in the fitness industry. With 60+ locations currently and 100+ locations planned; our Director of Marketing positio ...
Director of Marketing - Tampa, United States - Cove Behavioral Health, Inc.
Description
The Director of Marketing is responsible for managing all marketing operations for Cove including development, planning, and execution of various marketing programs and advertising initiatives in support of Cove's growth goals and reputation.
The Director of Marketing interprets business objectives and develops successful marketing campaigns from idea to execution.The individual ensures that Cove's brand is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of Cove's marketing budget across various platforms.
This individual will successfully manage and execute all marketing activities to include creating copy and source copy materials, marketing collateral, branding, advertising, seminars/podcasts, and website content to support the goals of Cove.
The Director of Marketing is responsible for outreach, marketing, and engagement of community partners in order to increase referrals and meet targeted goals for Cove services.
SCOPE OF WORK
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position.
The Director of Marketing is responsible for managing all marketing operations for Cove including development, planning, and execution of various marketing programs and advertising initiatives in support of Cove's growth goals and reputation.
The Director of Marketing interprets business objectives and develops successful marketing campaigns from idea to execution.The individual ensures that Cove's brand is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of Cove's marketing budget across various platforms.
This individual will successfully manage and execute all marketing activities to include creating copy and source copy materials, marketing collateral, branding, advertising, seminars/podcasts, and website content to support the goals of Cove.
The Director of Marketing is responsible for outreach, marketing, and engagement of community partners in order to increase referrals and meet targeted goals for Cove services.
SCOPE OF WORK
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position.
Ability to develop sales marketing strategies for Cove services.
Ability to present ideas both verbally and written to multiple audiences including management, public groups, potential referral sources, and/or others in the community.
Ability to follow directions and establish priorities within the work setting.Able to synthesize information and analyze material in applications within the behavioral health discipline in accordance with marketing needs and plans.
Computer literacy and competence required in Microsoft Office software programs as well as a working knowledge of database analysis. Exceptional knowledge of current marketing techniques and platforms. Excellent analytical, leadership, and communication skills. Creative and entrepreneurial spirit. Prior experience with paid social media and search advertising campaigns. Exceptional written/verbal communication, proofreading and copy-editing skills. Ability to operate well in a fast-paced environment while successfully managing and executing multiple projects on time. Ability to build rapport with executive leaders and teammates within all levels of Cove. Strong attention to detail and accuracy. Ability to take initiative and to work both independently and as part of a team.SUPERVISORY RESPONSIBILITIES
1-5 People
Directly supervises Digital Marketing and Communications Specialist and the Community Engagement Coordinator.
Carries out supervisory responsibility in accordance with Cove's policies and any applicable laws. Responsibilities include planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints, and resolving problems.
STANDARDS OF PERFORMANCE
PHYSICAL REQUIREMENTS
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Regularly required to sit and talk/hear, stand, walk, and use hands to handle objects, tools, and controls. Regularly required to reach with hands and arms and to stoop and lift up to 10 pounds. Occasionally required to stoop and lift and/or move up to 25 pounds. Specific vision requirements include close vision and the ability to adjust focus.
#J-18808-Ljbffr